THQ chief Brian Farrell is calling from help from retail in monetizing its product, despite being happy that its pre-owned paywall - akin to EA's Online Pass - for UFC online has worked well.
“What we saw when we did the online charge for the second purchaser of UFC," he tells MCV, "we found a pretty good attach rate – it confirmed out suspicion that there are a lot of people participating in used games.
“We would like to find a way to reward gamers for purchasing first. We need to think of our customers and not be punitive to people who buy second-hand."
Via MCV
“What we saw when we did the online charge for the second purchaser of UFC," he tells MCV, "we found a pretty good attach rate – it confirmed out suspicion that there are a lot of people participating in used games.
“We would like to find a way to reward gamers for purchasing first. We need to think of our customers and not be punitive to people who buy second-hand."
Via MCV
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