PopCap Games - of Bejeweled and Plants vs. Zombies fame, has got together with MMO maker NCSoft, (Aion, Guild Wars) to produce PopCap World - "a first online multiplayer social game service to Korea later this year."
According to the blurb, "The new platform, PopCap(R) World, is the first product to be developed and released by PopCap's Shanghai game studio and marks a major milestone for the company in terms of its global online and social strategies."
James Gwertzman, PopCap's Vice President for Asia/Pacific, does not hold back, "When Disneyland first opened, it revolutionized the amusement park industry and ushered in the era of the modern theme park. In the same way, we believe PopCap World has the potential to redefine casual games in Korea and beyond by offering players the most immersive PopCap experience yet."
The service will launch in Korea with 13 of PopCap's games. Do not be surprised if Europe is next because, according to Mr Gwertzman, "Our announcement today is just the beginning."
According to the blurb, "The new platform, PopCap(R) World, is the first product to be developed and released by PopCap's Shanghai game studio and marks a major milestone for the company in terms of its global online and social strategies."
James Gwertzman, PopCap's Vice President for Asia/Pacific, does not hold back, "When Disneyland first opened, it revolutionized the amusement park industry and ushered in the era of the modern theme park. In the same way, we believe PopCap World has the potential to redefine casual games in Korea and beyond by offering players the most immersive PopCap experience yet."
The service will launch in Korea with 13 of PopCap's games. Do not be surprised if Europe is next because, according to Mr Gwertzman, "Our announcement today is just the beginning."
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