Japan was too Dominant: Reality Check from Playstation Boss Hirai
Kaz Hirai brings common sense to the party
Sony's boss of all things PlayStation, Kaz Hirai, has not had an easy job since replacing Ken Kutaragi in 2007. But it's got to be said that he's done a good one. One of the keystones in his success appears to be a realistic look at both Sony and the globalised market.
In a recent interview with MCV, in fact, he lays out just how much he has changed the way things work in his corner of the company.
"I ran SCEA for 12 years, so I bring that region perspective," he says. "Before, that perspective was focused on: ‘If it’s right for Japan it’s right for the rest of the world.’ But in fact, if it’s right for Japan it’s probably not right for the rest of the world, because the rest of the world has a different retail environment.
Of course, with a view to company politics, he's also keen to point out that, "That’s not to say that was wrong in the past. Because back then the Japanese market was such a dominant part of our business."
However, the reality principle takes over as he also says, "But now the Japanese market is probably about 20 to 25 per cent of our business. This is a very much overseas market driven organisation. So our new perspective is very important."
We've said for a while that Hirai will be the next head of Sony. What do you think?
In a recent interview with MCV, in fact, he lays out just how much he has changed the way things work in his corner of the company.
"I ran SCEA for 12 years, so I bring that region perspective," he says. "Before, that perspective was focused on: ‘If it’s right for Japan it’s right for the rest of the world.’ But in fact, if it’s right for Japan it’s probably not right for the rest of the world, because the rest of the world has a different retail environment.
Of course, with a view to company politics, he's also keen to point out that, "That’s not to say that was wrong in the past. Because back then the Japanese market was such a dominant part of our business."
However, the reality principle takes over as he also says, "But now the Japanese market is probably about 20 to 25 per cent of our business. This is a very much overseas market driven organisation. So our new perspective is very important."
We've said for a while that Hirai will be the next head of Sony. What do you think?
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