Hirai: PS3 Can Beat PS2 Sales at End of 10 Year Lifecycle
SCE President feels the company has turned a corner.
Kaz Hirai has some big expectations for the PlayStation 3 - the SCE president has revealed to MCV that he hopes the console will sell even more units than its predecessor, the PlayStation 2.
The PS2, over the course of a decade, has sold 146 million units. The PS3 was launched in 2006 and has currently amassed global sales of 38 million - but by 2016, Hirai believes that it will reach 150 million units.
"The high point, looking back at our console business, has been PS2. For PS3, that is one level of success we’d like to emulate and hopefully surpass at the end of the ten-year lifecycle," Hirai explained, quite predictably. If a company president doesn't want to sell more units now than it did with its last product, something's a little bit wrong.
But Sony appears to have turned a corner, with the company experiencing a 57 per cent year-in-year increase in sales of PS3 hardware around the world, largely ignited by a price cut and a model revision.
To drive the target home, Hirai added that he has restructured the SCE Japan headquarters to focus solely on each particular PlayStation product, and to consider international tastes in its future endeavours.
The PS2, over the course of a decade, has sold 146 million units. The PS3 was launched in 2006 and has currently amassed global sales of 38 million - but by 2016, Hirai believes that it will reach 150 million units.
"The high point, looking back at our console business, has been PS2. For PS3, that is one level of success we’d like to emulate and hopefully surpass at the end of the ten-year lifecycle," Hirai explained, quite predictably. If a company president doesn't want to sell more units now than it did with its last product, something's a little bit wrong.
But Sony appears to have turned a corner, with the company experiencing a 57 per cent year-in-year increase in sales of PS3 hardware around the world, largely ignited by a price cut and a model revision.
To drive the target home, Hirai added that he has restructured the SCE Japan headquarters to focus solely on each particular PlayStation product, and to consider international tastes in its future endeavours.
Read More Like This