Capcom on RE5 Racism Row: Japan Needs Control

Some things make more sense to "our market"

Posted by Staff
Capcom on RE5 Racism Row: Japan Needs Control
What has Capcom learned from the row about racism that blew up over the slaughter of non-white African 'infected' by white American saviours in Resident Evil 5? It learned that Japan feels differently about racism than America.

US PR manager Melody Pfeiffer told Gamasutra that, "Since the RE5 controversy, we have become much more aware of how important it is that we are part of the asset creation process early on so that we are able to have a say in the end product."

So, if the Japanese wing of Capcom makes game assets that are apparently racist, the Western arm needs to ensure that those assets are more controlled?

Says Melody, "We are also designing a lot of our own assets from this side of the pond so that we are able to make strategic pieces of content that make sense for our market."

So, the apparently racist stuff can still go into the Japanese versions then?

Melody says this, "We are working really closely with our producers in Japan to construct these materials for the West and they are open more then ever to hearing our thoughts and ideas for assets."

Yup, that's what it looks like.

Companies:
Games:

Comments

Jack 25 Aug 2010 09:22
1/6
I don't really understand how it can be percieved as being any more racist than shooting zombies from any other country. It's okay to shoot zombies, as long as they're white? Surely that is racist in itselft, no?
realvictory 25 Aug 2010 12:25
2/6
I want to say something, but I'm not going to, because I might get discriminated against.
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Daz 25 Aug 2010 16:45
3/6
it's all a load of b******s, if you find something racist or are offended by something then don't buy it and shut up about it, I don't go round trying to convert christians to believe that ain't no god or afterlife or being gay isn't a one way ticket to Hades
Dex 25 Aug 2010 18:34
4/6
Daz wrote:
it's all a load of b******s, if you find something racist or are offended by something then don't buy it and shut up...


Of course! That'll make it go away. Just ignore it. Why on earth didn't people like Martin Luther King and the Pankhursts and Stonewall just realise that. Ignorance is indeed bliss.

Thanks dude, that's made life so much easier.

Dex
Daz 25 Aug 2010 19:05
5/6
you're welcome, glad I could help.

Who's Pankhursts and Stonewall?

10 says if RE5 was a black guy in a heavy white country none of this would even be happening, probably be time for a white version of martin in a few years lol.
Homeboy 28 Aug 2010 19:10
6/6
Silly Japs
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