Nintendo's Wii console has surpassed the 30 million sales mark in the United States, after 45 months on store shelves. And naturally, the company is very impressed about the performance.
The most revealing proof for Nintendo's 'blue ocean strategy' working lies in the Wii's top-selling games. Wii Play remains the best-selling first-party title, while Activision's Guitar Hero III: Legends of Rock tops the chart for third-party releases. Accessible titles such as Wii Sports Resort and Carnival Games sit toe-to-toe with core games like Super Smash Bros. Brawl and Super Mario Galaxy.
Nintendo America's executive VP of sales, marketing and great smiles, Cammie Dunaway, said that "more than any other videogame system in history, Wii has expanded the world of videogames to new audiences. This milestone is another reminder that people want fun games they can play with others – all at a value-minded price." Probably while grinning from ear to ear.
The little white box hit its last milestone, at 20 million units, in mid-2009 when NPD lifetime sales totalled 20,565,400 on the 1st July.