EA Sticking It to Pre-Owned with NBA Jam Freebie
Three Jam modes to be made available with NBA Elite 11
Carrying on with its various strategies to discourage pre-owned game buying, EA Sports is to include a "one-time download code" with NBA Elite 11 that gives users three modes of NBA Jam when ti releases on October 5, 2010.
The Jam modes that the first-time buyer gets are: Play Now, Classic Campaign and Online.
Says Jordan Edelstein, Vice President, Marketing, EA SPORTS. "The addition of three free downloadable modes of the award winning NBA JAM is an unprecedented value add to a product that is already set to revolutionize the basketball videogame category."
Of course, the inclusion of the one-time only downloadable code will also encourage buyers of the boxed, original, definitely not played before Elite 11.
The Jam modes that the first-time buyer gets are: Play Now, Classic Campaign and Online.
Says Jordan Edelstein, Vice President, Marketing, EA SPORTS. "The addition of three free downloadable modes of the award winning NBA JAM is an unprecedented value add to a product that is already set to revolutionize the basketball videogame category."
Of course, the inclusion of the one-time only downloadable code will also encourage buyers of the boxed, original, definitely not played before Elite 11.
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Comments
realvictory 3 Aug 2010 12:10
1/4
Ok, who is this exactly going to convince to buy the game at RRP?
AN_D_K 3 Aug 2010 14:26
2/4
Basketball game fans??? </obvious answer>
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TimSpong 3 Aug 2010 16:18
3/4
Dear Publisher, I'm no businessman... but:
Why not bring the price of games down to the extent that discounting pre-owned would not provide any real ROI to the resellers. Sell more first-hand and instead of turning people off from your online, micro-transactioning monetization, you attract more people?
As I say, I'm not a businessman although I do have a nice top hat.
Cheers
Tim
Why not bring the price of games down to the extent that discounting pre-owned would not provide any real ROI to the resellers. Sell more first-hand and instead of turning people off from your online, micro-transactioning monetization, you attract more people?
As I say, I'm not a businessman although I do have a nice top hat.
Cheers
Tim
realvictory 4 Aug 2010 00:16
4/4
Basketball fans (who play basketball videogames) are more likely to pay extra to get the latest basketball game new, regardless of bonus content.
I would be interested in knowing whether people have a specific game intended when they buy a preowned game (because it's cheaper than the same game new), or whether they don't have a specific game in mind, but choose a game that's specifically preowned (because they know all preowned games are cheaper).
In other words, do people have games they don't want to play enough to pay for them new?
If they do, and simply "being preowned" influences whether a game is bought, then the publisher wouldn't have sold an extra copy regardless of whether that copy of the game was prevented from being bought preowned. In that sense, maybe this isn't reclaiming sales, but only degrading the value of preowned version even more so, essentially an attack on the sellers of preowned titles.
Either way, the consequence will be: the preowned version will be worth even less than the new version, the preowned price will drop, the price drop will compensate for lack of "value" and people will continue to buy preowned versions anyway.
I would be interested in knowing whether people have a specific game intended when they buy a preowned game (because it's cheaper than the same game new), or whether they don't have a specific game in mind, but choose a game that's specifically preowned (because they know all preowned games are cheaper).
In other words, do people have games they don't want to play enough to pay for them new?
If they do, and simply "being preowned" influences whether a game is bought, then the publisher wouldn't have sold an extra copy regardless of whether that copy of the game was prevented from being bought preowned. In that sense, maybe this isn't reclaiming sales, but only degrading the value of preowned version even more so, essentially an attack on the sellers of preowned titles.
Either way, the consequence will be: the preowned version will be worth even less than the new version, the preowned price will drop, the price drop will compensate for lack of "value" and people will continue to buy preowned versions anyway.