Nintendo, facing competition from slimmer Xbox 360s and PS3s, as well as the imminent arrivals of Kinect and Move, saw its first fiscal quarter operating profits nose dive by 42% it reported over night.
In terms of hard cash, it saw profits fall for the April to June quarter from 40.4 billion yen (£296.4m) to to 23.3 billion yen (£170.4m) year on year.
This came from a 25.6% drop in actual sales compared to the same period in the previous year.
Hardware sales saw the Wii selling 3.04 million units which was actually an increase from the 2.23 million of 2009's first quarter. Wii software, however, feel to 28.17 million compared to 2009's 31.07 million sales.
The DS in its various guises dropped to 3.15 million compared to 5.7 million, with software sales down from 22.42 million to 29.09 million.
All of this has not stopped the company from maintaining its earlier forecast of a 10% drop in profits for the year to March 2011.