Sega announces sales projections

Sega to tripple size in the next three years

Posted by Staff
Sega announces sales projections
Sega director Tetsu Kayama has announced Sega’s sales projections for the next few years.

At this point in time, Sega own a substantial 5% of the global games market, which is not bad going for a company that has been on its knees for the past ten years or so.

Kayama states that Sega’s market presence will dramatically swell over the next three years, seeing Sega games make up a massive 15% of the global videogames market.

One of the more ambitious claims to come from Sega was its software sales predictions for the year 2003 to 2004. In this time Sega expects to shift a stunning 35 million units of software, a figure that surpasses all other companies’ projections for this period.

There was bad news for arcade fans as Kayama detailed the company’s spending by department for the next three years. “Serious cutbacks” are scheduled for the Sega Amusement division, meaning that the cash-hungry arcade division is going to have to tighten its proverbial belt. This is to further finance Sega’s multi-platform development during the period.

Sega shares again rose by 0.75%, taking the share value to $17.
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