Lord of the Rings Online - Free this Autumn
Or 'global free-play model' to speak business
Lord of the Rings Online is going to go free-to-play this very autumn according to Warners and Turbine.
"Launching this fall across North America and Europe, with Codemasters operating the game free-to-play in Europe, LOTRO will introduce Turbine’s innovative new pricing model that allows players to download the game and play for free, purchase expansions, quest packs, items, and account services a la carte from the new LOTRO Store, or join the VIP program to get unlimited access to all of the game’s content for one low price. Players interested in getting a sneak peek of the new LOTRO can sign up for a chance to participate in the Beta program which begins June 16, 2010 at http://www.lotro.com. "
So, free to download but if you don't want to get beaten to a pulp by a Sauranite or whatever they're called, you'll probably pay up for some suitable items then?
No, says Warners, "Free means Free!" Explain why don't you?
"Players will download LOTRO and join with millions of other adventurers as they explore the most complete and authentic recreation of Middle-earth ever created and participate in LOTRO’s award-winning epic story up to level 50 for free."
Up to Level 50, then what?
We'll have to wait and see.
"Launching this fall across North America and Europe, with Codemasters operating the game free-to-play in Europe, LOTRO will introduce Turbine’s innovative new pricing model that allows players to download the game and play for free, purchase expansions, quest packs, items, and account services a la carte from the new LOTRO Store, or join the VIP program to get unlimited access to all of the game’s content for one low price. Players interested in getting a sneak peek of the new LOTRO can sign up for a chance to participate in the Beta program which begins June 16, 2010 at http://www.lotro.com. "
So, free to download but if you don't want to get beaten to a pulp by a Sauranite or whatever they're called, you'll probably pay up for some suitable items then?
No, says Warners, "Free means Free!" Explain why don't you?
"Players will download LOTRO and join with millions of other adventurers as they explore the most complete and authentic recreation of Middle-earth ever created and participate in LOTRO’s award-winning epic story up to level 50 for free."
Up to Level 50, then what?
We'll have to wait and see.
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