Killer Apps Least Important Console-Buying Factor
Nielsen study reveals gamers seek console features.
According to a report by survey specialists, Nielsen, potential PlayStation 3 buyers are more attracted to the console for its Blu-ray capabilities and recent price reduction. 'Killer apps' - the idea of buying a system on the hype of one specific game - ranks as the least important motivator.
Nielsen used recent PS3 exclusive God of War III as an example of the 'specific game' theory, interviewing over 700 active gamers aged 7-54 who didn't own a PS3 but were interested in buying one within six months. While God of War III was certainly the most popular 'killer app' mentioned, only 12 per cent of gamers cited a specific game as the main reason for wanting the console.
Instead, Blu-ray capabilities amounted to 65% of the most important factors, while 63% said the price cut was a key motivator. While 'specific titles' ranked at the bottom of the table, the PS3's game library in general was important enough to 62% of gamers.
So to answer Nielsen's question, "How Much do Video Games Matter When Buying a Console?" we'd say "an awful lot actually."
You can see the rest of the results here.
Nielsen used recent PS3 exclusive God of War III as an example of the 'specific game' theory, interviewing over 700 active gamers aged 7-54 who didn't own a PS3 but were interested in buying one within six months. While God of War III was certainly the most popular 'killer app' mentioned, only 12 per cent of gamers cited a specific game as the main reason for wanting the console.
Instead, Blu-ray capabilities amounted to 65% of the most important factors, while 63% said the price cut was a key motivator. While 'specific titles' ranked at the bottom of the table, the PS3's game library in general was important enough to 62% of gamers.
So to answer Nielsen's question, "How Much do Video Games Matter When Buying a Console?" we'd say "an awful lot actually."
You can see the rest of the results here.
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Comments
Daz 18 May 2010 13:09
1/6
that's 202% altogether, am I missing something?
Poop 18 May 2010 17:04
2/6
@Daz
Yes, fool. The factors that respondents are stating as being important are clearly not presented as being exclusive of each other. Obviously more than one factor is influencial when buying a console and the percentages quoted simply reveal ranked aggregate importance.
Fool.
Yes, fool. The factors that respondents are stating as being important are clearly not presented as being exclusive of each other. Obviously more than one factor is influencial when buying a console and the percentages quoted simply reveal ranked aggregate importance.
Fool.
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Brian 18 May 2010 17:07
3/6
@Poop
I think you mean "influential". Fool.
I think you mean "influential". Fool.
Daz 18 May 2010 19:09
4/6
@Poop
Oh what a shame, you seem to have the internet disease that cause people to reply with childish remarks, I hope you get well soon.
Oh what a shame, you seem to have the internet disease that cause people to reply with childish remarks, I hope you get well soon.
deleted 18 May 2010 20:27
5/6
I don't believe this, sure i can understand people wanting a PS3 for BD or for Media Streaming etc, but i reckon Sony shifted a s**t load simply by waving MGS, Uncharted 2 and GOW3 and others under the consumers nose, and 62% thought the library was important rather than specific titles, but Shirley that is a contradiction, if both 360 and PS3 had no exclusives or "Killer Apps" then of course we would all buy a PS3 for BD playback as well. and i bought my PS3 because i wanted to play games that i couldn't play on my 360?, so where does that place me on the list?
Poop 19 May 2010 10:36
6/6
@Daz
Chill out baby doll. I was just replying in the style of Mr T, no offence intended.
It was a bit of a silly comment though on your part - c'mon...admit it!
Chill out baby doll. I was just replying in the style of Mr T, no offence intended.
It was a bit of a silly comment though on your part - c'mon...admit it!