BT (that's British Telecom to older folks) has just announced a £1bn profit and that fact that it's bought a 2.6 per cent shareholding in US-based OnLive Inc.
The significant investment has not been priced however. We are told that "BT will announce further details about its launch plans later this year." The company does state that it estimates the cloud-gaming market to be "worth more than £2billion."
Apparently the deal "enhances what the company already offers in the entertainment area with BT Vision its on-demand digital TV service."
What has come out of the deal, however, is a major strategic announcement from the formerly publicly-owned telecoms operator. Gavin Patterson, CEO of BT Retail, announced that "Entertainment is going to be at the heart of what we offer customers in the future."
For his part, Steve Perlman, CEO of OnLive, is bullish about entering the UK market, which "is extremely important to OnLive and our video game publishing partners as we expand into Europe."
Hands up anybody who can remember what happened to publishers Rainbird and Firebird.