Lara Croft's Tomb Raider Name-Drop Explained

Lara Croft for digital, Tomb Raider for retail

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Lara Croft's Tomb Raider Name-Drop Explained
Square Enix Europe's CEO, Phil Rogers (formerly CEO of the recently absorbed Eidos), has explained how it is that 'Tomb Raider' is out and 'Lara Croft' is in with the title of the upcoming Guardian of Light.

Speaking to Develop, Rogers said that, "We actually started looking at the Tomb Raider and Lara Croft brands back in 2008 with the release of Tomb Raider Underworld. At the time we were thinking about how much Lara Croft was everywhere but not on the games title, so at the time we were thinking how interesting it would be to have a Lara Croft franchise extension.

"Im not saying this is a split were not driving a huge wedge through this but we had always planned separating the two, with the Lara name in Digital and the Tomb Raider brand at retail."

Honestly, we weren't aware that 'Tomb Raider' and 'Lara Croft' qualified as different 'brands'. You could certainly be forgiven for thinking they're just two different names you can stick on the same series. In fact, many past Tomb Raider games have had their titles headed up with 'Lara Croft Tomb Raider'. We'll see how Guardian of Light, with its isometric viewpoint, makes us feel about this whole non-split split.

Still, at least the 'Tomb Raider' moniker looks to be living to fight another day...


becca 18 Apr 2010 17:26
ermm well thats just stupid i'm a really big tomb raider fan but Lara Croft is a Tomb Raider as the titles have been Lara Croft the Tomb Raider!
mat 28 Apr 2010 22:49
the titles have been lara croft tomb raider, not the tomb raider.

I think it can be a good idea will have to wait and see
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