We're looking forward to Remedy's Alan Wake, we really are. The following trailer looks gosh darned fun. However, unless you want to be patronised, we'd advise muting the abject voice-over.
Have some gems:
"Set the bar in cinematic story-drive action..."
But also...
"...heart-pounding, single-player thrill ride that raises the bar in story-telling..."
or
"Where things can happen unexpectedly at any time."
and
"...suspenseful, unique thriller experience only seen to date in film and TV..."