Sega consolidates position as developer, scaling down European operations
European office safe as Sega president speaks
Sonic doesn't care. He just hates Robotnik.
Sega of Japan president Hideki Sato has made some comments recently regarding the state of the company’s European operations, with particular reference to publishing in our poor, forgotten and overlooked continent.
He has finally confirmed the scale of Sega’s European downsizing, but insists that it is more of a reorganisation than a retreat.
Sato told Bloomberg news, “The size of our operations in the region may be smaller, but European offices won't be closed.” He went on to confirm that Sony Computer Entertainment Europe will handle Sega PlayStation 2 distribution and publishing in a deal involving seven titles at this point in time. The recently announced deal with Infogrames incorporates a deal for the publication of 13 games for GameCube and Xbox.
Sega is settling into what is arguably its core business of game developer with comfort and ease. A buoyant share price is giving the company a reason to be optimistic, a feeling that has been missing from Sega HQ for nearly a decade. As Sato seeks to focus on delivering games to all major platforms, the company’s other duties are cast aside with confidence.
As the rumours surrounding the possible sale of Sega by its parent company gather pace, Sega itself seems pretty unabashed by the surrounding turmoil, and the scrutiny it is under from the rest of the gaming world.
He has finally confirmed the scale of Sega’s European downsizing, but insists that it is more of a reorganisation than a retreat.
Sato told Bloomberg news, “The size of our operations in the region may be smaller, but European offices won't be closed.” He went on to confirm that Sony Computer Entertainment Europe will handle Sega PlayStation 2 distribution and publishing in a deal involving seven titles at this point in time. The recently announced deal with Infogrames incorporates a deal for the publication of 13 games for GameCube and Xbox.
Sega is settling into what is arguably its core business of game developer with comfort and ease. A buoyant share price is giving the company a reason to be optimistic, a feeling that has been missing from Sega HQ for nearly a decade. As Sato seeks to focus on delivering games to all major platforms, the company’s other duties are cast aside with confidence.
As the rumours surrounding the possible sale of Sega by its parent company gather pace, Sega itself seems pretty unabashed by the surrounding turmoil, and the scrutiny it is under from the rest of the gaming world.
Companies:
SEGA
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