Sony Computer Entertainment America's Senior Vice President of Publisher Relations, Rob Dyer, said he was proud of the company's PR approach to its upcoming motion controller, which will be fully unveiled with first and third party games at E3 this year.In a recent
interview, Dyer also criticised Microsoft's "PR barrage" for rival device Natal, suggesting that the Xbox manufacturer is running on smoke and mirrors.
"Rather than give everybody the 'happy, happy, joy, joy' news and having a lot of great statements to say, 'This is what's going to happen', we're going to show up and have a line-up of products to show people," he said. "We're going to be Missouri; it's going to be 'show me.' And that's the deal."
In discussing third party support, Dyer explained that Sony's wand-and-camera setup makes for both a familiar experience for developers to get on board with, yet different enough to avoid the Wii curse of shovelware games. "From a third-party perspective it's easier to develop for, you can use the same code base that you currently use for PS3 or 360 or even the Wii in order to get a motion controller game out. You can't do that with Natal. You have to have a completely separate code base."
"I can assure you [shovelware is] not what you're going to see," Dyer continues. "The fact that we use a camera changes everything. I think the press has forgotten that Sony has been using a camera [for a long time]. This is now our second iteration of it. We know what the consumer wants with regards to using a camera and whether they want something in their hands or not."
The Senior VP rounded off his interview by stating that the PlayStation will see "a lot more innovation" in its games over Natal and the Wii, and that the jump into motion control wasn't simply a snap decision following Nintendo's success. "Trust me, we've spent way too much money on way too many outside resources looking at this. It's not, 'Oh gee, Nintendo did this. What a great idea. We need a motion controller.' It's 'Does our consumer want it? Does it make sense for the games? Can publishers maximize it and sell more games?' Based upon our research, the answer is 'Yes, a definitive resounding Yes.'"
Will the E3 crowd be saying 'yes' too? Let's hope so - it would be an awful waste of 'too much money' to see Sony's attempt at motion control bomb.