Activision Blizzard's Kotick Boxed Games Not Ending Soon
Last quarter dragged a bit though
Robert - Bobby - Kotick, CEO of Activision Blizzard, has some words of comfort for retailers worried that digital delivery of games will wipe them out.
Speaking during an analysts call last night, Kotick stated, "First and foremost, despite these challenges, the retail software business remains large and lucrative for top brands and this isn't going to change any time soon. Within retail, we continue to demonstrate the great content sales and in fact can sell exceptionally well. In 2010, we plan to launch a strong line up of proven properties in addition to exciting new intellectual properties."
So, expect queues round the block when the next Warcraft expansion, Cataclysm, hits.
Speaking during an analysts call last night, Kotick stated, "First and foremost, despite these challenges, the retail software business remains large and lucrative for top brands and this isn't going to change any time soon. Within retail, we continue to demonstrate the great content sales and in fact can sell exceptionally well. In 2010, we plan to launch a strong line up of proven properties in addition to exciting new intellectual properties."
So, expect queues round the block when the next Warcraft expansion, Cataclysm, hits.
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