Beatles to Get Kick in the Rock Band for Xmas
Happiness is a warm marketing campaign.
Got your bets on for the Xmas Number 1? Well, think again because MTV and EA are getting a huge, vast, monumental marketing campaign together to try and shift all those copies of The Beatles: Rock Band off the shelves.
Here's the spin underlying the effort to 'please God sell the game!': "Celebrating the massive development effort behind The Beatles: Rock Band, VH1 has created a special look at how the game was created, including never-before-seen footage of Sir Paul McCartney and Ringo Starr at Abbey Road Studios being presented with work in progress by the Harmonix creative team."
It's a celebration! But there's more...
As ever, someone is excited, this time it's Paul DeGooyer, Senior Vice President of Electronic Games and Music for the MTV Networks Music Group. He says "We are also very excited that VH1 documented the making of The Beatles: Rock Band."
But come on, let's get down to brass tacks. As The Beatles once famously said on their famous song, the famous Money (That's What I Want)*: 'The best things in life are free but you can save them for the birds and bees, I want money". So, what's the real score here?
The Xmas SKUs are:
• The Beatles: Rock Band Limited Edition Bundle: UK MSRP £149.00
• The Beatles: Rock Band Software for Xbox 360/PS3: UK MSRP £29.99
• The Beatles: Rock Band Software for Wii: UK MSRP £19.99
Yes, indeedy, price-cuts.
With the following peripherals.
• Rickenbacker 325 Standalone Guitar Controller – MSRP £89.99
• Gretsch Duo Jet Standalone Guitar Controller – UK MSRP £89.99
We've just had a quick nosey over at Play where you can get a Rick 325 for £49.99, the Gretsch for £59... and the Limited Edition for £109.99.
Name the Beatles' movie reference. Also, the song was actually written by Barrett Strong in 1959.
Here's the spin underlying the effort to 'please God sell the game!': "Celebrating the massive development effort behind The Beatles: Rock Band, VH1 has created a special look at how the game was created, including never-before-seen footage of Sir Paul McCartney and Ringo Starr at Abbey Road Studios being presented with work in progress by the Harmonix creative team."
It's a celebration! But there's more...
As ever, someone is excited, this time it's Paul DeGooyer, Senior Vice President of Electronic Games and Music for the MTV Networks Music Group. He says "We are also very excited that VH1 documented the making of The Beatles: Rock Band."
But come on, let's get down to brass tacks. As The Beatles once famously said on their famous song, the famous Money (That's What I Want)*: 'The best things in life are free but you can save them for the birds and bees, I want money". So, what's the real score here?
The Xmas SKUs are:
• The Beatles: Rock Band Limited Edition Bundle: UK MSRP £149.00
• The Beatles: Rock Band Software for Xbox 360/PS3: UK MSRP £29.99
• The Beatles: Rock Band Software for Wii: UK MSRP £19.99
Yes, indeedy, price-cuts.
With the following peripherals.
• Rickenbacker 325 Standalone Guitar Controller – MSRP £89.99
• Gretsch Duo Jet Standalone Guitar Controller – UK MSRP £89.99
We've just had a quick nosey over at Play where you can get a Rick 325 for £49.99, the Gretsch for £59... and the Limited Edition for £109.99.
Name the Beatles' movie reference. Also, the song was actually written by Barrett Strong in 1959.
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