Infinity Ward: Let Developers Promote Their Own Games
Community manager says direct link to consumers is beneficial.
For all its controversy lately, you have to hand it to Infinity Ward for one thing – keeping the marketing of Modern Warfare 2 'real'. Homie. The connection between the studio and the gamer is something of real benefit, according to community manager Robert Bowling.
“We know everything there is to know about Modern Warfare 2, not only do we know the game but we know the gamer. We know what to expect from them and they expect from us. So it help us guide design decisions and decisions overall, including with PR,” said Bowling to MCV. He says that other studios should follow Infinity Ward's lead and 'cut out the middleman' when promoting their games.
“There are certain things that are good for a press release and there are some things that are good if we presented them in a casual way – such as through Twitter,” Bowling continues. Infinity Ward has used Twitter, Youtube and blogs to better communicate directly with consumers.
That said, advocating that developers should do a marketer's job is quite ironic given that it's gotten Infinity Ward a load of bad press lately.
“We know everything there is to know about Modern Warfare 2, not only do we know the game but we know the gamer. We know what to expect from them and they expect from us. So it help us guide design decisions and decisions overall, including with PR,” said Bowling to MCV. He says that other studios should follow Infinity Ward's lead and 'cut out the middleman' when promoting their games.
“There are certain things that are good for a press release and there are some things that are good if we presented them in a casual way – such as through Twitter,” Bowling continues. Infinity Ward has used Twitter, Youtube and blogs to better communicate directly with consumers.
That said, advocating that developers should do a marketer's job is quite ironic given that it's gotten Infinity Ward a load of bad press lately.
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Comments
WAffen 22 Oct 2009 13:25
1/6
Robert clearly is not listening to the PC fan base, if they were Dedicated Servers would be in.
Hell where is Grant Collier? He understood how to make a PC game.
http://www.youtube.com/watch?v=qMfTR8PBrsE
Hell where is Grant Collier? He understood how to make a PC game.
http://www.youtube.com/watch?v=qMfTR8PBrsE
Bowling talks a lot of rubbish 22 Oct 2009 13:30
2/6
"not only do we know the game but we know the gamer"
What absolute rubbish, the now 134773 signatures here: http://www.petitiononline.com/mod_perl/signed.cgi?dedis4mw
beg to differ, together with the flood of hate-mail he's received from the gamer he so clearly doesn't understand at all.
IW = MARKETING DISASTER
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Bronster 22 Oct 2009 14:26
3/6
Here's an idea. Why don't all those cry baby pc gamers get over the fact that they can't have everything their own way for a change. Do any pc gamers have a life or do they spend days upon days signing internet petitions?
_DevilDog 22 Oct 2009 14:56
4/6
“We know everything there is to know about Modern Warfare 2, not only do we know the game but we know the gamer.
Wake up and smell the coffee you idiot.Better yet let us gamers send you a wake up call in the form of reduced sales. 135497 signatures on the petition yeah you know the gamer alright. I hope you don't sell a single copy then you will truely "know the gamer."
Wake up and smell the coffee you idiot.Better yet let us gamers send you a wake up call in the form of reduced sales. 135497 signatures on the petition yeah you know the gamer alright. I hope you don't sell a single copy then you will truely "know the gamer."
Beehave 23 Oct 2009 00:16
5/6
@Bronster
Unsuccessful troll :D
Unsuccessful troll :D
Morons 23 Oct 2009 00:22
6/6
I quess they don't like 10,000,000+ $