Uh oh, the corporate heads are talking again. In the latest round of company cheerleading, Microsoft's Director of Product Management for Xbox 360 and Xbox Live (phew) Aaron Greenberg told Game Informer
that price cuts from Sony's PS3 and Nintendo's Wii are "not a real concern".
"What I can tell you is we remain confident that Xbox 360 will not only outsell PS3 for the full calendar year, but for this entire generation," Greenberg declared, saying that the real "win" will be determined by "consistently delivering" throughout the console's lifespan.
The comments come as NPD figures are soon to arrive indicating that the PS3 has dominated sales, thanks to a recent refresh of the PlayStation brand in September. The launch of the PS3 'Slim' coinciding with a $100 price cut to $299 and a new ad campaign has resulted in Sony's console sales shooting up by 300 per cent. Similarly, Nintendo dropped the price of the Wii from $249 to $199 last month.
Greenberg agrees that Sony's dominance this month is inevitable; "I can tell you to that when NPD releases September sales later today, we fully expect PlayStation 3 will come in as the console with the most units sold for the month.
"This is frankly not a real surprise to us or the analysts that follow this industry, as it is typical to see a short term bump following the introduction of new hardware and pricing into the marketplace."
NPD sales figures were due to be published today, but an announcement on the company's Twitter
page reveals; "Due to last minute processing requirements, Sept '09 VG data will release on Monday not today. We apologize for the inconvenience."
Looks like we'll have to wait a little bit longer for those confirmations to take place.