As one Sean Bean, dressed ridiculously as a James Bond villain once said, "Trust, what a quaint idea". Gearbox president, Randy Pitchford, appears to share the same view regarding the Steam digital delivery platform, attached to developer Valve.
Speaking to
MaximumPC about the upcoming
Borderlands and piracy amongst other things, Pitchford implies a conflict of interest between Valve's developer duties and Steam's retail obligations. "As a guy in this industry though, I don’t trust Valve... I think a lot of the industry doesn’t. It would be much better if Steam was its own business. It’s actually really, really dangerous for the rest of the industry to allow Valve to win."
The issue Pitchford has seems to lie more with Valve's involvement with Steam than with Valve itself; "I love Valve games, and I do business with the company. But, I’m just saying, Steam isn’t the answer. Steam helps us as customers, but it’s also a money grab, and Valve is exploiting a lot of people in a way that’s not totally fair."
So Randy, if you think Steam's not the answer, then by golly, what is?
"Microsoft has every single one of us running Windows, and it could solve this [distribution] problem in a second if done right. It’s not hard, but either the company doesn’t know how to do it, or it’s not willing to invest, or it’s got other priorities." So Microsoft could pick up the slack by integrating its Windows platform more, but again its focus on console seems to be of a higher priority. Next!
"I’d rather buy [digital games] from someone whose only interest is serving me. I’m cool with it being a digital retailer, but I want that to be their only business. And then I’ll really trust them." Alternatively, Pitchford suggests that even brick and mortar stores work because, as a purely retail business, their only interest is to serve the customer.
So basically, the solution is anything other than Valve/Steam, then.