Activision Blizzard has spoken out about its pricing strategy - you know, the one that has Modern Warfare 2 set to carry an RRP of £55. The one that ActiBlizz CEO Bobby Kotick wishes featured games with higher prices. You won't be surprised to hear that ActiBlizz is OK with the pricing.
“At the end of the day, there is a spectrum of what people can afford and what people are prepared to spend. These things are key. Is what I am buying supplying me sufficient value for money and can I afford it? If so then I will buy it", Activision’s UK MD Andrew Brown told MCV.
“This is an industry where things cost a lot to develop and it’s a risky business. We talk about building franchises; it is very expensive to do this from every respect. What we are finding is that for the right products, if you look at the time someone will spend playing something and compare it to something else, people are saying it’s worth it... I think there is a lot of controversy over I don’t know what.”
Development is pretty risky, thanks to the ever-increasing costs attached to it. We're not sure how much risk is attached to developing a game in one of the best-selling series in the industry, though.
“At the end of the day, there is a spectrum of what people can afford and what people are prepared to spend. These things are key. Is what I am buying supplying me sufficient value for money and can I afford it? If so then I will buy it", Activision’s UK MD Andrew Brown told MCV.
“This is an industry where things cost a lot to develop and it’s a risky business. We talk about building franchises; it is very expensive to do this from every respect. What we are finding is that for the right products, if you look at the time someone will spend playing something and compare it to something else, people are saying it’s worth it... I think there is a lot of controversy over I don’t know what.”
Development is pretty risky, thanks to the ever-increasing costs attached to it. We're not sure how much risk is attached to developing a game in one of the best-selling series in the industry, though.
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Comments
miacid 5 Oct 2009 11:05
1/4
It would be interesting to find out how much of the extra cash Infinity Ward are getting?!
Anon 5 Oct 2009 12:34
2/4
It's just sad that the game will still be bought en mass by thousands, if not millions of underaged gamers, so congratulations to ActiBlizz and Infinity Ward, although £55 may now be outside their "pocket-money" range, it won't stop the majority of parents buying it for their children and then complaining at how it's full of violence and corrupting the minds of kids everywhere.
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dodes 5 Oct 2009 16:51
3/4
There just money grabbing c***s knowing full well you’re not getting any more for your money, but your buying a game you’ve already played 5 times before.
Old Codger 5 Oct 2009 22:41
4/4
Meh ... i'll just pick up a second-hand copy for £15-£20 a few months down the line ....