Yet more "Make. Believe" from Sony and Playstation

Sir Howard Stringer, CEO of Sony, has told the IFA technology show (think CES by in German) in Berlin that, "Sony is in the midst of a pivotal transformation. Make.believe' is a symbol of the new Sony."

We're just reporting that. Stringer also announced that 3D Bravia TVs would be launched in 2010, and that he 'hopes' "other Sony devices, such as its Vaio laptops, PlayStation 3 games console and its Blu-ray high-definition DVD players, would also support 3D content in future."

From a down-to-earth perspective he pointed out, "As with high definition a few years back, there are a variety of issues yet to be addressed", before he went bonkers, declaiming:

"But the 3D train is on the track, and we at Sony are ready to drive it home."

Sony plans to incorporate 3D tech into the majority of its audio-visual products. Specifically, an accompanying announcement tells us, "In addition to 3D compatible BRAVIA LCD TVs, Sony will also develop 3D compatibility into many more of its devices, such as Blu-ray Disc products, VAIO and PlayStation 3, to provide a multitude of ways in which 3D content - from 3D movies to stereoscopic 3D games - can be enjoyed in the home."

Alas, there was no more detail than that on how it will actually work in terms of the PS3. MCV reports, however, that 'industry insiders' have told it that Sony has already been developing 3D games but has been holding off an announcement "until an industry 3D standard has become apparent."

The technology Sony will use incorporates "frame sequential display and active-shutter glass systems" which, according to the announcement, is "a method of 3D display whereby the television set alternates the image for the left and right eye, and glasses open and shut in sync with the image on the screen."

So, 3D tech in every home by the end of next year. That's a very big call. SPOnG's withholding judgement on whether that's likely until we see how many thousands of pounds a 3D telly will cost...

^{Sources:
The Telegraph
MCV
Cnet}