PlayStation Network: Mostly Blokes

Gearing towards women

Posted by Staff
PlayStation Network: Mostly Blokes
Eric Lempel, (breathe in) director of PlayStation Network operations and strategic planning at Sony Computer Entertainment America (breathe out), has answered the question: "So, who uses PSN?"

"Right now, it’s primarily male. The average age is 28 years old, in usually the middle- to higher-income range. They over-index against those with graduate degrees." - Trans: Mostly blokes who earn a living. There are fewer blokes who can read and add up than blokes who can't.

"But it’s expanding. What we’re finding ever since we’ve introduced services like the video download service, we’re getting more of the household on the PlayStation Network." Trans: I can't say 'families' so I'll say 'households' because it doesn't really mean anything.

"Some of the top rentals and sales on the video side have been content that probably doesn’t appeal exactly to that 28-year-old male. It’s more those movies that are geared toward women." Trans: Chickflicks, we want more chickflicks.

Thanks Eric.

He also points out that 74% of PlayStation 3 users have watched a Blu-ray movie. What the bloody hell have the other 26% been doing? Playing video games or something?!
Companies:
People:

Comments

roxyrohit007 3 Sep 2009 19:08
1/1
Thanks for post. It’s really imformative stuff.
I really like to read.Hope to learn a lot and have a nice experience here! my

best regards guys!
SNIP!

[4 Sep 2009, 09:18: Message edited by 'TimSpong']
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