Eidos Brand Remains as Jobs Go in Square Europe

New company formed.

Posted by Staff
An Eidos title you may recall.
An Eidos title you may recall.
Eidos life president, Ian Livingstone recently told Mark SPOnG, "With the strength of (Square Enix's) balance sheet behind us, I think we can go on now to be a wonderful global company. We are going to remain independent, the Eidos label will remain. We're a wholly-owned subsidiary of Square Enix."

That last bit has now made itself rather more plain with the following statement from Square regarding the formation of what - for now - is being called 'Square Enix Europe', a company to be headed by current Eidos' chief executive, Phil Rogers.

The name 'Eidos' is to disappear as a publishing entity but will be retained as a brand for games that are developed at what were Eidos' studios.

MCV has been told by an Eidos (or Square Europe) rep that "Square Enix and Eidos Interactive are pleased to announce plans to create a new organisation to drive forward their European business".


The detail is that "Square Enix Europe (final name TBC) will include Eidosí global network of studios and combine the Square Enix and Eidos European sales and marketing businesses to create one efficient and powerful structure for game publishing."

North America will see all Eidos marketing and sales going straight to Square.

There is, of course, 'direct impacts', which is an industry shorthand for job cuts, "Unfortunately we are expecting some jobs to be impacted directly by this in both Europe and North America. We are hoping to minimise this wherever possible and offer support and advice to any employees directly affected", said the rep.

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