Remember
Ice Hockey on the NES? Of course you don't
*. That was an Activision sports game back in the days when you didn't need a license to sell a sports game.
Well, Activision could be re-entering the market and taking on Take Two's 2k Sports label, Konami's
PES, and another sports label, the one from Electronic Arts... the one that effectively owns sports video games.
According to CEO of Activision Publishing, Mike Griffith in a
recent interview:
"It certainly has the characteristics of a category that would be interesting to us, but we would have to convince ourselves that we could enter successfully, accomplish leadership and that we'd have something new and different to bring to the party; right now the barriers to entry there are pretty significant, but it is certainly the size of a category that we would be interested in."
Yup, getting any valuable licence from EA could be quite a battle; might be worth a game itself.
* (you can give it a try on Wiiware now)