Sony has reiterated that there is no price cut imminent for the PS3 and that it will look into dropping the console's price.
Asked about a price cut, Sony Computer Entertainmnet Europe's president and CEO, Andrew House, said, “Not to harp on about it, but the PlayStation 3 has a ten-year life cycle and there are issues of cost and profitability. We will make that move on price when all those factors are aligned.
“Would people buy more when they are cheaper? Of course. But on the other hand there is an inherent marketing challenge. In Europe I think people do see the value of the machine, the Blu-Ray and network services and take that all into consideration instead of just focusing on price.
“But we will look at price and will address it when the time is right.”
So there you go - "when the time is right". When will that be? God knows. Well, maybe him and Kaz Hirai. Maybe Howard Stringer, too. When a price cut comes to us European folk, however, it will be Sony Corp that makes the call, not SCEE.
See the full interview on MCV.
Asked about a price cut, Sony Computer Entertainmnet Europe's president and CEO, Andrew House, said, “Not to harp on about it, but the PlayStation 3 has a ten-year life cycle and there are issues of cost and profitability. We will make that move on price when all those factors are aligned.
“Would people buy more when they are cheaper? Of course. But on the other hand there is an inherent marketing challenge. In Europe I think people do see the value of the machine, the Blu-Ray and network services and take that all into consideration instead of just focusing on price.
“But we will look at price and will address it when the time is right.”
So there you go - "when the time is right". When will that be? God knows. Well, maybe him and Kaz Hirai. Maybe Howard Stringer, too. When a price cut comes to us European folk, however, it will be Sony Corp that makes the call, not SCEE.
See the full interview on MCV.
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Comments
headcasephil 25 Jun 2009 11:17
1/8
think people do see the value of the machine, the Blu-Ray and network services and take that all into consideration instead of just focusing on price.
ok lets focus on price sony what we can get for £299.99
i could get a wii for £179.99 + a SHARP BDHP21H Blu Ray Player for £99.00 = 279.99 making it £20 cheaper
or i could get a xbox 360 arcade with sega super star tennis and indiana jones + kung fu panda with second controller for £149.99 plus SHARP BDHP21H Blu Ray Player for £99.00 = £248.99 =£51 cheaper
i could get a
Xbox 360 60GB Premium Pack + Burnout Paradise, Trivial Pursuit, SEGA Superstars, PGR 4 + Controller for £199.99 + the SHARP BDHP21H Blu Ray Player for £99.00 = £298.99
come on sony get out of the clouds bluray players have come down in price consoles have come down in price ( excluding the wii) OH and you
ok lets focus on price sony what we can get for £299.99
i could get a wii for £179.99 + a SHARP BDHP21H Blu Ray Player for £99.00 = 279.99 making it £20 cheaper
or i could get a xbox 360 arcade with sega super star tennis and indiana jones + kung fu panda with second controller for £149.99 plus SHARP BDHP21H Blu Ray Player for £99.00 = £248.99 =£51 cheaper
i could get a
Xbox 360 60GB Premium Pack + Burnout Paradise, Trivial Pursuit, SEGA Superstars, PGR 4 + Controller for £199.99 + the SHARP BDHP21H Blu Ray Player for £99.00 = £298.99
come on sony get out of the clouds bluray players have come down in price consoles have come down in price ( excluding the wii) OH and you
popout 25 Jun 2009 13:17
2/8
LOL headcasephil,
your computation for value missed a lot of things - this value computation has been out there for a long time - no need for me to delve into it.
but obviously yours is a typical response from a fanboy - you know who?
Ok ok - don't reply saying "I have all the 3 consoles" because I read that a lot from forums - same old story!
your computation for value missed a lot of things - this value computation has been out there for a long time - no need for me to delve into it.
but obviously yours is a typical response from a fanboy - you know who?
Ok ok - don't reply saying "I have all the 3 consoles" because I read that a lot from forums - same old story!
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headcasephil 25 Jun 2009 14:53
3/8
@popout
your computation for value missed a lot of things
yes i no it has missed out a load of things but look at it thi way if say a person was to go in to buy a console most people will try to sell em a 360 why because it looks good value for money compared to the 360 yes ok so the fact that i got to get gold live to play online and a play and charge kit so i do not wast money on battery's but that's not the way that the 360 is sold.
i would say that about 95% of people that wanted a ps3 have got a one now or have got a 360 instead sony need to be looking at the people that jusg want some thing that is played now and again ( casual games) and hay they are the type of people that do not want to spend £300 on a console that only gets played once in a blue moon they are more likely to spend that amount of money of a dell laptop/desktop
your computation for value missed a lot of things
yes i no it has missed out a load of things but look at it thi way if say a person was to go in to buy a console most people will try to sell em a 360 why because it looks good value for money compared to the 360 yes ok so the fact that i got to get gold live to play online and a play and charge kit so i do not wast money on battery's but that's not the way that the 360 is sold.
i would say that about 95% of people that wanted a ps3 have got a one now or have got a 360 instead sony need to be looking at the people that jusg want some thing that is played now and again ( casual games) and hay they are the type of people that do not want to spend £300 on a console that only gets played once in a blue moon they are more likely to spend that amount of money of a dell laptop/desktop
Joji 25 Jun 2009 16:38
4/8
Sony have always suffered from this lofty ideal, that their tech is worth the money. WHile I agree Sony make great kit, including PS3, their pissing about is hurting those developers that bothered to delve into expensive PS3 development.
Damn, if Activision, the biggest publisher next to EA, is having trouble with PS3 development, and saying they might bail, Sony should act swiftly and drop that price. Not doing so shows that they only really give a damn about number one, when it suits them. To hell with second/third parties.
Sure, I'd like a PS3, but at that price in these economic times, I'd probably have to bribe one to come home with me. Lol.
Damn, if Activision, the biggest publisher next to EA, is having trouble with PS3 development, and saying they might bail, Sony should act swiftly and drop that price. Not doing so shows that they only really give a damn about number one, when it suits them. To hell with second/third parties.
Sure, I'd like a PS3, but at that price in these economic times, I'd probably have to bribe one to come home with me. Lol.
Joji 25 Jun 2009 16:38
5/8
Sony have always suffered from this lofty ideal, that their tech is worth the money. WHile I agree Sony make great kit, including PS3, their pissing about is hurting those developers that bothered to delve into expensive PS3 development.
Damn, if Activision, the biggest publisher next to EA, is having trouble with PS3 development, and saying they might bail, Sony should act swiftly and drop that price. Not doing so shows that they only really give a damn about number one, when it suits them. To hell with second/third parties.
Sure, I'd like a PS3, but at that price in these economic times, I'd probably have to bribe one to come home with me. Lol.
Damn, if Activision, the biggest publisher next to EA, is having trouble with PS3 development, and saying they might bail, Sony should act swiftly and drop that price. Not doing so shows that they only really give a damn about number one, when it suits them. To hell with second/third parties.
Sure, I'd like a PS3, but at that price in these economic times, I'd probably have to bribe one to come home with me. Lol.
teh jackson undertaker 26 Jun 2009 07:25
6/8
cut it now and cut it good boy
Was p 26 Jun 2009 11:57
7/8
I think the PS3 can be seen as good value but only if you use all its parts, not just the games console side. However, the fact that, that value needs to be explained and, even then someone can say “Well I only need it for this as I’ve got this and this to do the other things, and do them better.” means that the PS3, is choice number 3.
My PS3 has been good value for me, as I use it for TV time shifting, DVD, Bluray and a bit of internet. And I think the price is more honest than the other consoles; the Wii you need to buy a second set of controllers, and the 360 you need a Gold account if you’re going to get the full experience they claim to deliver but even then, that falls well short of £300.
My PS3 has been good value for me, as I use it for TV time shifting, DVD, Bluray and a bit of internet. And I think the price is more honest than the other consoles; the Wii you need to buy a second set of controllers, and the 360 you need a Gold account if you’re going to get the full experience they claim to deliver but even then, that falls well short of £300.
kjljkl 28 Jun 2009 22:04
8/8
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