Nintendo recently announced that it had created the fastest selling games system of all time, following the impressive American launch of the Game Boy Advance.
The company managed to shift half a million units of the dull-screened mini-SNES, prompting triumphant soundings of “…most successful machine launch ever…” and “…fastest selling system of all time...” This made Sony sit up and listen.
“We knew demand was going to be strong - but this is a record-setting response,” says Peter Main, Executive Vice President, Sales and Marketing, Nintendo of America. "The good news is that we are able to ship approximately another 500,000 units by end of June with further product to become available through July and August."
"We sold 510,000 units in the first two days the system was in the market. That's based on our initial numbers," said Molly Smith, Sony Computer Entertainment America's Director of PR. "TRSTS represents 75 to 80% of the US market...not the entire market. At this point, the PS2 is the fastest selling system ever...and there is no system yet that could beat that, especially on a worldwide basis."
Nintendo doesn’t really seem that bothered about who sells what, quietly confident in selling 23 million Game Boy Advances by March of next year.
Fight, fight, fight!