Nielsen, the company that makes US TV executives quake in their boots with its ratings, is doing the same for video game consoles over the pond.
Its 'State of the Video Gamer' report for 2008 is now out and states that, "Looking at the total usage minutes across all consoles for 2008, PlayStation 2 with the largest installed base still leads all other consoles.
"However both the PlayStation 2 and PlayStation 3 usage minutes are both trending down for the year.
"Xbox usage minutes are also trending down for 2008. The Xbox 360, Wii and GameCube usage minutes are trending upward."
†Before the crowing starts from those people who have less than great love for PlayStation, the report also states that, "PlayStation 3 console users clearly use their consoles as a group more than any other console type we track."
That said, there is also a table included in the report that shows some rather confusing data. This refers to "The active user percent tells us how often a person used their console out of the total amount of time the console could have been used during the measurement period."
The table (pictured right) shows that PlayStation 3 owners used their console for 8.1% of the available time. Xbox 360 owners, however, used their consoles for 17.4% of the time. PS3 sessions were on average 64 minutes long for 2.42 sessions per day, while Xbox 360 sessions timed at 78 minutes on average 2.15 times a day.
To show that the results are not your standard 'We've looked at 100 people who play video games and we can conclude that everyone loves our product' slab of nonsense, here's how Nielsen gets its data: "The source for console metered data is Nielsen’s National People Meter (NPM) sample of more than 17,000 US television households.
"When metering sample households, Nielsen monitors not just television activity on all metered televisions but the usage of any device attached to the television including video game consoles – old or new. When a video game console is the detected source, we collect and process usage and demographic data for the console just as we would a television viewing source."
So, of the 17k people, the company also finds that:
- PlayStation 3 users are older than users of any other console tracked.
- The most active (console) gamers tend to be younger males in the 12 to 17 range.
- The PlayStation 2 has the most pronounced downward decline.
-
World of Warcraft and
Second Life show a decline in unique players during the Summer months, with
World of Warcraft regaining its players in the fall and winter.
- Predominant users of the Wii and GameCube are likely to use these consoles at most once a week and for fewer minutes and the fewest number of sessions compared to the other two groups of consoles.
Read the
full report here.
†We're also somewhat confused about the GameCube comment in the report. We'd figure that Wii owners playing GameCube titles are classed as GameCube users.