Activision Blizzard's chief executive, Bobby Kotick, has admitted that in the past the company saw the Wii as secondary to the PlayStation and Xbox in its development efforts.
"In the past we approached the Wii as an extension of what we were doing on PlayStation and the Xbox and I think we can do a better job of creating original content for the Wii, and I think you'll see more of that this year", said Kotick in a Reuters interview
Kotick also reiterated his Febuary call for a price cut
from the platform holders.
Surprisingly, Kotick also said there was a lot of scope for growth from Activision in Europe, noting, "We're just scratching the surface of opportunity as a publisher in Europe. There's a lot more that we can do."
Further to that, he noted that while Blizzard is strong in Asian territories such as China and Korea. It's good to see somebody doing well.