Microsoft: Three-Horse Race - Two Winners

Greenberg says it's a two-horse race

Posted by Staff
And stay down!
And stay down!
Microsoft's group product manager for Xbox and Xbox Live, Aaron Greenberg, has been at it again. To awaken your brain, try our 'What has Aaron Greenberg done this time Quiz':

1) He's been making things for Xbox and Xbox Live?

2) He's been relaxing with some cocoa?

3) He's been savaging Sony?

Clue:

Greenberg tells G4TV:

"We think that we?re one of those industries that consumers are staying in for entertainment. ?We?, by the way ? that?s us and Nintendo. Both the Wii and the Xbox 360 are really the two big winners. Actually, the only two winners right now if you look at holiday sales year over year".

Yes, he's savaging Sony. He was reiterating the Microsoft 2009 line regarding its million-unit lead over the PS3 (eight million global lead) when he decided to buddy up with Nintendo to finally crush the PlayStation.

Not just content with attaching the Xbox 360's sales to those of the Wii over the Xmas period, and therefore claiming not one but two winners in a two-horse race, he also explains how Microsoft has all of PlayStation's games.

With NPD's figures not out for Xmas in the USA as yet, we can't say whether Xbox deserves to be one of two winners.

According to him, Microsoft is also "making sure that we have the biggest and broadest third party games line-up and that we have as many exclusive games and exclusive content as possible."

The company has started to do this by having "a Resident Evil game... Grand Theft Auto day-and-date... Final Fantasy" and "Tekken" for its console.

"These", says Aaron - correctly - "are franchises that were frankly, built on the PlayStation platform. Making sure that we have all those games on our system is important". Again, he's got a point.

So, aside from pithy (with two 'ss') press releases, how will Sony respond?

Thanks to MCV for the transcription
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Comments

OptimusP 12 Jan 2009 15:10
1/15
Now, let's see profits...

whoops...
Greg 12 Jan 2009 15:43
2/15
Someone should tell him that in -any- race there's only one winner, and that's not them.
Actually it wasn't them last gen, and it's not them this gen ;)

As per the PS3, I'd like to see him talk some more when the price comes down later on this year. And yeah, also waiting on profits, that should be released soon.
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PS3Owner 12 Jan 2009 15:51
3/15
Really, here's me thinking the highlights of the 360 this year are a Halo add-on, a GTA add-on, a Tomb Raider add-on, and a troubled PC game called Alan Wake that has been vapourware since 2005.

The PS3 by contrast has a 3rd year price cut to look forward to as well as already announced exclusives like KillZone 2, InFamous, Heavy Rain, God of War III, Uncharted 2, Quantum Theory, MAG, The Agency, possibly even Gran Turismo 5 and Final Fantasy Vs XIII etc etc. Plus Sony have made a similar announcement about yet unannounced titles coming this year too.

Aaron Greenberg is in danger of becoming the Rafa Benitez of the console world if he carries on.... "I'd love it if we beat them, LOVE IT!"
SuperSaiyan4 12 Jan 2009 16:54
4/15
Apparently playasia have a PS3 controller converter which lets you use a 360 pad on the console which is fantastic so if I get a PS3 again I will have to get the converter as the PS3 pad is terrible.

Really keen on seeing how God of war 3 is like not sure about the others and maybe GT5.

Microsoft has established themselves very well in the market and they are making money.
Dixon_ 12 Jan 2009 19:41
5/15
Killzone MGS4 God Of War > Any Game
Microsoft fear sony. FACT
urface 12 Jan 2009 20:49
6/15
jesus, microsoft fial to notice the 4 billionloss on the 360,who's the REAL winner here then? sony. simple as.
Michael 12 Jan 2009 22:03
7/15
With MS recently admitting that the mythical '720' is a long, long way off and that '360' is it's only console for the forseeable future, the next couple of years will be all about PS3 and it's continued '10 year' plan.

While the Xbox is struggling to fit large games onto a single DVD, the PS3 blu ray will make High Profile triple A titles (on a single disc) the envy of anybody not owning a PS3. It's true that 3rd party titles are available on both consoles, but PS3 will be the only console with truely mind blowing exclusives this year; Heavy Rain, God of War 3, Killzone 2, Uncharted 2 and maybe, just maybe a sequel to Shadow of the Colossus (probably 2010 for the latter).

Finally, the price cut is coming. A reassuringly expensive console will almost certainly be getting a little bit cheaper this Spring. Millions of PS2 owners are waiting for this and only need the price cut to jump on board.

Sony have always been in this for the long term, unlike the Xbox which just didn't plan far enough ahead.
Narcogen 13 Jan 2009 05:05
8/15
Nice job of astroturfing there, top rate.

Both companies are saying this generation is going on for awhile. For MS, you characterize that as meaning their next console is "mythical" while for Sony it means they "plan ahead". Pure spin, nicely done.

You bring up the hoary old chestnut of disk space, which as far as I can tell has had zero impact whatsoever so far, nor will in the foreseeable future. Heck, if anything, perhaps the space constraints on the format of the more popular and easier to develop for 360 will put a brake on the runaway train of production values which is driving up costs and putting too much focus on quantity of assets over quality of gameplay.

How does the ability to pack more content on a disk lead to "mind-blowing" exclusives? Does it really matter if Sony's "mind-blowing exclusives" ship on one disc and Microsoft's ship on two? Is that a differentiator that sells hardware? I really don't think so.

How long did you labor to come up with the phrase "reassuringly expensive"? Are you kidding me?
PreciousRoi 13 Jan 2009 08:40
9/15
I can only assume you meant to reply to the post above and not OptimusP.

You see AstroTurf? there? Really? Occam's Sharp Shiny Thing would tend to disagree. If it looks like a fanboy, and quacks like a fanboy, why suppose that its actually a paid advocate doing his fanboy impersonation, for vaguely nefarious purposes? That kind of reasoning comes complete with a nifty tinfoil hat, dunnit?

In any event, a bit late for that kind of maneuver, IMNSHO, the die has been cast for some time now, no amount of AstroTurf? is gonna help Sony like a price cut would (have).
SuperSaiyan4 13 Jan 2009 09:00
10/15
Michael wrote:
With MS recently admitting that the mythical '720' is a long, long way off and that '360' is it's only console for the forseeable future, the next couple of years will be all about PS3 and it's continued '10 year' plan.

While the Xbox is struggling to fit large games onto a single DVD, the PS3 blu ray will make High Profile triple A titles (on a single disc) the envy of anybody not owning a PS3. It's true that 3rd party titles are available on both consoles, but PS3 will be the only console with truely mind blowing exclusives this year; Heavy Rain, God of War 3, Killzone 2, Uncharted 2 and maybe, just maybe a sequel to Shadow of the Colossus (probably 2010 for the latter).

Finally, the price cut is coming. A reassuringly expensive console will almost certainly be getting a little bit cheaper this Spring. Millions of PS2 owners are waiting for this and only need the price cut to jump on board.

Sony have always been in this for the long term, unlike the Xbox which just didn't plan far enough ahead.


If disc space is a problem why are soo many developers keen on making games for the 360? Why are developers who made PS only games like Tekken and Final Fantasy (single player) games now making for the 360? There is no proof disc space is a problem because the 360 has more games, more exclusives and even better visuals than PS3 games.

Disc space issues is a myth and the PS3 has still yet to prove 50gb of space is needed for a game without including waste of space padding and CGI and movies etc or waste of crap like ingame television shows!
mrAnthony 13 Jan 2009 09:25
11/15
why do people keep bringing up this disc space thing.

you see, i remember way back when, that little grey box sony brought out, some called it the playstation, some the ps1, but either way, it had many games that shipped on 2, 3, even 4 disks! (I'm looking at you final fantasy 8) and at what point was that a problem?

oh yes, it wasn't that lil console went on to revolutionise the industry, and of course the ps3, is shockingly, a direct descendant of the lil grey box.

weird that.
Kiroziki 13 Jan 2009 11:31
12/15
Please mrAnthony, how on gods earth did the original Playstation revolutionise the gaming industry?
SuperSaiyan4 13 Jan 2009 11:54
13/15
Not sure how it revolutionised it but it sure put a strong name on planet as far as gaming is concerned.
mrAnthony 13 Jan 2009 12:54
14/15
erm, was gaming a mainstream past time before the playstation, no it wasn't, "geeks and children" played games (perceived public perception) sony made is "cool" to play games.

thats how.

you can like it or not like it, but its true.
OptimusP 13 Jan 2009 22:18
15/15
Kiroziki wrote:
Please mrAnthony, how on gods earth did the original Playstation revolutionise the gaming industry?

Well, the Playstation started the move to the more Hollywood Movie model of the gaming industry and the upwards moving into the gaming market closer to the PC-tier.
Through that, it was able to retain the older gamers from the 8-bit and 16-bit generations and made out of every 13-year old boy a potential gamer-recruit. All that expanded the market. However, MS and Sony are now at the the limits of that restricted market.

The Playstation gave gaming some necessary maturing, that's probably the real revolution behind it.
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