Codemasters is pushing its way into Japan with the January 15th release of
Race Driver: GRID (
we liked it) over there on PS3 and Xbox 360.
In order to get the idea of the super, mega-fun-fun, exciting, car driving game for all! into the minds of at least some of the residents of Toyko, a large coach wrapped in GRID-based images will be appearing. Yup, people attending the Toyko Auto Salon 2009 show at the Makuhari Messe will watch the bus fly by. People in the Shinjuku, Ikebukuro and Chiba areas will also get into the act.
Also, it gives us a good excuse to show some pictures of a Japanese bus covered in adverts for a game created by British developers! Enjoy.
Source: Famitsu