Susan Panico, senior director of the Playstation Network, has been spreading lovely, seasonal snow all over the
Seattle Post Intelligencer regarding the smashing things happening on Home.
Susan was prepared with beautiful statistics to show that Home is bubbling along like a bucks fizz on Crimble Day morning, yet she had somehow forgotten to bring actual hard figures. But that didn't stop her from telling us all wonderful tales of Home such as:
"Virtual goods priced from 49 cents to $4.99 have generated more revenue for Sony than PS3 movies and video priced up to $14.99 generated in their first week". Eh? We're not even sure what that is supposed to mean in real life. Let's have a bash though:
1) In their first week of sale virtual goods in Home have sold more than Sony movies and videos have anywhere?
2) Virtual goods in Home have sold more than Sony movies and videos on PSN in their first week of sale?
3) Virtual goods in Home have sold more in their first week on sale than Sony movies and videos in their first week of sale... but where?
Never mind those facty things, Susan tells SIP that, "It's a classic 80/20 model, where 20 percent of your customers create 80 percent of your income". We take this to mean that in the Home free Open Beta, at least 20% of people have bought at least 80% of anything that was bought. But how many is that?
Moving on to firmer marketing ground, Susan wants Home to be like HBO because, we'll let her explain, "We look aspirationally at HBO, the way they have '
Sex and the City' and other shows". Right, so Sony wants to be a TV channel because the TV channel has TV shows. Who is this woman?
Finally, moderating sexual harassment... Susan suggests that that if you're a male journalist pretending to be a female using a feminine avatar and a name like "Iamacutegirl23" in order to get a story, you won't be harassed if you mute the other person. Says Susan, "abuse reporting, the ability to mute other avatars, and "rapidly scaling up our moderation team" should fix the problems".
Yup, mute the filthy buggers. That will stop you seeing them dancing in your face. How about a 'kick them in the nuts' function? And with Home's notoriously weak censoring model, who knows if they're being harassed anyway? Trying telling someone you come from Scunthorpe and that you graduated summa cum laude and your favourite food is chicken breasts.