GridNetworks has finally come out and confirmed that it has signed a deal with Sony to enable the PS3 to stream TV via the console. GridCast TV, which launched in November in the USA, "enables content distributors and owners to stream video directly over the Internet to viewers' TVs without requiring a set-top box or any other additional hardware... using UPnP."
The service was already available on Xbox 360. So, why the big whoop from Gridnetworks about PS3? It's all about stacking up the numbers. The company quotes 'broadband media expert' Colin Dixon in a report for TDG , "The segment is dominated by males between the ages of 18 and 35—a prized advertising demographic - with little sense of loyalty to their 'local' cable or telephone company. They are also heavy viewers of online video and quite comfortable spending money for online digital media."
And here are the numbers - referring to the USA, of course:
- Approximately 190 million households will use a next-generation game console by 2012;
- 80% of these households—148 million—will have this console connected to the Internet; and
- 75% of connected-console households—more than 110 million—will use console-based video services at least a couple times each week.
GridNetworks CEO Tony Naughtin said, "Support for the PlayStation 3 further broadens the Internet reach we give content owners into their viewers' living rooms. And just as with GridCast TV over the Xbox 360 and Internet-enabled TVs, our customers don't have to give their content to a third party, or negotiate with cable or satellite providers. They remain in control of their brand, content, and revenue."
At least over here, we've got the BBC's iPlayer...
The service was already available on Xbox 360. So, why the big whoop from Gridnetworks about PS3? It's all about stacking up the numbers. The company quotes 'broadband media expert' Colin Dixon in a report for TDG , "The segment is dominated by males between the ages of 18 and 35—a prized advertising demographic - with little sense of loyalty to their 'local' cable or telephone company. They are also heavy viewers of online video and quite comfortable spending money for online digital media."
And here are the numbers - referring to the USA, of course:
- Approximately 190 million households will use a next-generation game console by 2012;
- 80% of these households—148 million—will have this console connected to the Internet; and
- 75% of connected-console households—more than 110 million—will use console-based video services at least a couple times each week.
GridNetworks CEO Tony Naughtin said, "Support for the PlayStation 3 further broadens the Internet reach we give content owners into their viewers' living rooms. And just as with GridCast TV over the Xbox 360 and Internet-enabled TVs, our customers don't have to give their content to a third party, or negotiate with cable or satellite providers. They remain in control of their brand, content, and revenue."
At least over here, we've got the BBC's iPlayer...
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Jonno 17 Dec 2008 15:43
1/1
ZZzzzzz