The ever-vocal Peter Moore, head of EA Sports, has said that Wii Sports
is hurting his brand's sales on Nintendo's console. He has also, effectively, said that there's a general disinterest in what he calls 'authentic' sports titles from Wii owners.
“The challenge we face is that that consumer gets ‘Wii Sports
‘ right out of the box and that’s a sports experience that’s good enough for a lot of people. That is a challenge for us at times”, said Moore.
SPOnG's a little dubious about that. For one, Wii Sports
(while great fun) comprises little more than a demo for each individual sport featured. No one with more than a passing interest in golf games is going to be happy with the nine holes Wii Sports
offers for too long - unless, of course, Tiger Woods Golf
is so much more weak?
Secondly, only four sports are represented there. Where's the footy, the ice hockey, the American football? Where's the damn cricket?
Without some pretty hard marketing research figures to back that up, as far as fatuous arguments go, that one is verging on the obesetuous.
Thirdly, look at THQ's Big Beach Sports
. Despite receiving a Metacritic score of just 44, it was still in the UK Top 10 two months after release. Clearly Wii owners are hungry for a particular breed of casual sports game.
Skipping ahead to Moore's closing words on the subject, he uttered, “The bottom line is we knew what we weren’t doing right. We’ve corrected that. We’re seeing progress. Is it easy? No. Will we ever see attach rates for authentic sports games, for licensed sports games, on the Wii to the same we see on 360 or PS3? Probably not in this cycle. Are we going to see continued growth of both? Absolutely."
Let's look at that again?
Q: "Will we ever see attach rates...?"
A: "Not in this cycle"?
The old "ask yourself a question then answer another one" game gets 2/10 on any platform.
In saying EA has corrected its strategy, he is presumably referring to the introduction of 'All Play' branding to Wii versions of its sports titles
. Taking a look at Madden
on Nintendo's platform, the '08 version
, released in 2007 sans 'All Play' functionality apparently sold 174,000 copies in its first two months of sale in the US, while the '09 follow-up
, complete with 'All Play' modes, sold 176,000 copies.
When you add it all up, it would seem that what Moore is actually saying that Wii owners just aren't that interested in the kind of sports title that EA makes.
So, what's EA's strategy? To go at it like an inconsiderate lover. “We’re going to keep pounding away. We know what we were doing wrong. ‘Tiger
' is EA’s number one selling game on the Wii period. Period!”
Tiger is, see, we thought it might be.Source: MTV Multiplayer