Earlier this week we reported on Nintendo of America's president, the estimable Reggie Fils-Aime, firing off the first salvo in the "Get a Wii Now - We Can't Be Certain How Many We'll Have for The Holidays" campaign.
We said that we'd find out from Nintendo in the UK what the situation would be regarding supply in our region. True to its word, the Ninty UK team has responded with a statement to us. That statement in full is:
"To meet the continually increasing demand for our products, Nintendo is bringing more stock of Wii and DS into the UK this Christmas than ever before.
We have increased our global production of Wii consoles by 600,000 units per month from 1.8 million to 2.4 million since July this year - the highest level of console production in our history. As a result we are planning to ship 26.5 million Wii’s and 30.5 million Nintendo DS globally this financial year, that's eight million more Wii and five million more Nintendo DS consoles than last year.
Demand for Wii and Nintendo DS in the UK remains at unprecedented levels. Sales across Europe are outstripping last year with sales of Wii up over 76% and sales of DS up over 27%.
Nintendo is continuing to expand the market for video games as its Wii and DS continue to appeal to a broad audience including women and non-gamers. This expansion has lead to huge demand for both Wii and Nintendo DS all year round, which is in complete contrast to traditional video games sales trends and has been - and remains - difficult to accurately predict.
We're very sorry if anyone has trouble getting their hands on our products but rest assured that we are doing everything we can to avoid disappointing people this Christmas."
Getting regional breakdowns from any of the platform holders is traditionally an impossible task. Therefore there are no actual hard figures for Wii and DS supply coming into the UK. What we can say for sure, based on that statement, is that there will be more supply 'than ever before'.
We said that we'd find out from Nintendo in the UK what the situation would be regarding supply in our region. True to its word, the Ninty UK team has responded with a statement to us. That statement in full is:
"To meet the continually increasing demand for our products, Nintendo is bringing more stock of Wii and DS into the UK this Christmas than ever before.
We have increased our global production of Wii consoles by 600,000 units per month from 1.8 million to 2.4 million since July this year - the highest level of console production in our history. As a result we are planning to ship 26.5 million Wii’s and 30.5 million Nintendo DS globally this financial year, that's eight million more Wii and five million more Nintendo DS consoles than last year.
Demand for Wii and Nintendo DS in the UK remains at unprecedented levels. Sales across Europe are outstripping last year with sales of Wii up over 76% and sales of DS up over 27%.
Nintendo is continuing to expand the market for video games as its Wii and DS continue to appeal to a broad audience including women and non-gamers. This expansion has lead to huge demand for both Wii and Nintendo DS all year round, which is in complete contrast to traditional video games sales trends and has been - and remains - difficult to accurately predict.
We're very sorry if anyone has trouble getting their hands on our products but rest assured that we are doing everything we can to avoid disappointing people this Christmas."
Getting regional breakdowns from any of the platform holders is traditionally an impossible task. Therefore there are no actual hard figures for Wii and DS supply coming into the UK. What we can say for sure, based on that statement, is that there will be more supply 'than ever before'.
Companies:
Nintendo
Read More Like This
Comments
SuperSaiyan4 30 Oct 2008 08:57
1/1
No matter what people have to say in negative terms about the Wii even though I own one and it is a kind of a novelty it sells. Its kinda like the Furby days when people went mad to try and get hold of one only thing is this Furby is still selling by the bucket loads.
I think what attracts many is that the consoles design is really nice, its small, it has the Wii mote, packaging is lovely too but overall its just like a must have toy.
Nintendo have definently got a top selling console and as long as it keeps selling then I guess not many can complain...Even if there is a certain lack of decent games.
I think what attracts many is that the consoles design is really nice, its small, it has the Wii mote, packaging is lovely too but overall its just like a must have toy.
Nintendo have definently got a top selling console and as long as it keeps selling then I guess not many can complain...Even if there is a certain lack of decent games.