Aside from talking about Digital Rights Management recently (it's a minority problem and he hates it), Electronic Arts CEO, John Riccitiello, has also laid his cards on the table in terms of the quality of in-game ads you will be seeing in EA games.
"We would partner with anyone who writes a check", says John. This sweeping statement comes in the same week as we reported on US presidential candidate,
Barack Obama has ads appearing in EA's
Burnout Paradise. We're not certain if the two events are connected.
So, it really doesn't matter what ads appear in your games then. Bear in mind that this is the same CEO who,
in July last year, said, "I don’t think the investors give a shit about our quality."
On the subject of DRM, Riccitiello was dismissive, telling
Yahoo that, "We implemented a form of DRM and it's something that 99.8 percent of users wouldn't notice."
Okay John, but what of the 0.2% of users who did - and what about those stats, where did they come from?
John says, "But for the other .2 percent, it became an issue and a number of them launched a cabal online to protest against it." A 'cabal'? Let's have a
look at that:
1. a small group of secret plotters, as against a government or person in authority.
2. the plots and schemes of such a group; intrigue.
3. a clique, as in artistic, literary, or theatrical circles.
So, the big 'R' is calling some of his consumers secret plotters (and possibly 'theatrical') against a person on authority. We thought that those people were simply really annoyed at the use of heavy-handed, consumer punishing
SecuROM DRM - and not so secretly either.
The good news, however, is that John personally doesn't like DRM. "I personally don't like DRM. It interrupts the user experience", unlike say, ads within, for example
BioShock 2 featuring fertilizer or Aldi?
Is there a chance that DRM will be dropped? "We would like to get around that. But there is this problem called piracy out there", is John's response.