Microsoft CEO on Xbox 360 Price Cut Crazy Talk

Xbox Live "going gangbusters"

Posted by Staff
Steve Ballmer
Steve Ballmer
Microsoft's CEO, Steve Ballmer, has dismissed the suggestion that his company cut the Xbox 360's price because it could come up with no other ways to boost sales.

Asked by The Mercury News whether cutting prices was all Microsoft could do to compete with the Wii and PS3, Ballmer said, "No, that's the craziest thing I've ever heard anybody say. All consoles start at higher prices. They always come down through the long cycle."

Challenged about Microsoft having indicated in the past that it wouldn't cut the price of the 360 because it had such a strong games line-up, Ballmer said, "Price is not something you discuss externally. Nobody ever does. So, whether we were planning on cutting price the next day or in six months or a year, we're not going to discuss price changes.

"If you ask me, Xbox Live is going gangbusters. The console is selling well."

In the UK, it was recently revealed that 2.3 million Xbox 360s have been sold, compared to 3.6 million Wiis and 1.4 million PS3s.

Source: The Mercury News
Companies:
People:

Comments

deleted 6 Oct 2008 19:06
1/4
i agree for once with stevey boy, my thoughts are MS wanst some fo that causal gamer cash and by reducing it to a very low Wii beating point and releasing a new freindly GUI with Lips, Youre in the Movies and Banjo all for Xmas its good marketing and will boost sales, name one parent that will see Wii vs 360 price and games and not be tempted to go for the cheaper console. or maybe its just my parents were cheapskates?

My spectrum 128K+ came in a cardboard banana box with around 40 games some with and some without cases and a few empty cases, still i loved programming from the back of magazines to find out id missed a line of code somewhere. altough my Joystick was annoying beacuse all teh buttons were mapped to each other?
Daz 7 Oct 2008 01:04
2/4
name one parent that will see Wii vs 360 price and games and not be tempted to go for the cheaper console. or maybe its just my parents were cheapskates?


Mine, if I asked for a Wii for crimbo I'd get (cash permitting of course) a Wii for crimbo, if I don't ask for it I don't get it, If I asked for both I'd be asked which one I wanted most, what parent in their right mind would get their kid something they didn't ask for? stupid ones that's what.
more comments below our sponsor's message
deleted 7 Oct 2008 01:11
3/4
Daz wrote:
name one parent that will see Wii vs 360 price and games and not be tempted to go for the cheaper console. or maybe its just my parents were cheapskates?


Mine, if I asked for a Wii for crimbo I'd get (cash permitting of course) a Wii for crimbo, if I don't ask for it I don't get it, If I asked for both I'd be asked which one I wanted most, what parent in their right mind would get their kid something they didn't ask for? stupid ones that's what.


i asked for a master system for xmas and got a megadrive!, some parents may think 360 is better as any store clerk worth his money would prolly tell parents this xmas, well any store clerk whos honest. and well theres not many of them about, when i worked for game i used to tell parents that saturn is far better than a PSX but i also told themm not to get a saturn unless they wanted limited selection, i also used to promote the DC over the PS2 all the time, but parents will do what they want to do.
Daz 7 Oct 2008 01:15
4/4
I'd say it's more of the kids want system A and not system Z, they're the good parents the bad ones listen to the guy in the store (no offence)
Posting of new comments is now locked for this page.