Reuters is being a little harsh this afternoon. Harsh if technically correct. It states that, "Struggling with tepid sales and flagging interest from gamers, loss-making EA is rethinking its traditional ways of developing and marketing games."
One of these ways is to pimp out games - specifically Spore
- to movie makers... apparently.
According to Wright, "With Spore
, we're looking way outside the game space, such as TV, movies, etc. We're basically planting the seeds to spread Spore out to a much wider group of people than would ever play a computer game."
Scarier than the idea of George Clooney, Julia Roberts, Matt Damon, Brad Pitt and others playing Spore
creatures could be Wright's other idea. A game that captures your 'metrics'. Says Will, "The computer could observe each player and capture a lot of metrics, which could be used to change the game so that it becomes personalised for him - his game becomes a reflection of who he is internally".
Firstly, all gamers are not blokes, yes it's true. Secondly, do you really want your computer observing you and capturing your metrics? These will enevitably be sold on to advertising people for in-game Spam. Your thoughts... to the Forum!Source:[url=http://www.guardian.co.uk/business/feedarticle/7721869] The Guardian[/url