Ubisoft Won't Come Last to Activision or Electronic Arts

French publisher "happy to see newly-weds"

Posted by Staff
Christine Burgess-Quémard
Christine Burgess-Quémard
Ubisoft has said that it sees itself as a contender in becoming the world's largest third-party publisher.It has no intention of coming in behind Activision Blizzard and the still (very, very) hypothetical EA/Take Two.

When asked if Ubisoft plans to have a bigger worldwide operation that the two potential super-publishers, Christine Burgess-Quémard, the executive director of Ubisoft's Worldwide Studios said, "We want to expand our business. We want to continue our strategy of innovation, and in order to do that, we need to have more people and generate more business.

"Every blockbuster we work on, we invest in new studios, new teams and new projects.

"So, to your question, yes. We are in the race, definitely – and we’re not in it to come last."

Asked whether Ubisoft is keeping an eye on the potential EA buyout of Take Two, Burgess-Quémard said, "We’re watching like the rest of the industry is, because obviously there’s been a few marriages before that have had an effect. We’re always happy to see newlyweds, but it won’t affect our studio strategy in terms of what we want to bring to consumers."

If the latest bout of speculation (there's not really anything as substantial as a rumour to this one) doing the rounds is to be believed, Ubisoft might actually be one of the "interested parties" (other than EA) talking to Take Two about a potential sale or merger.

The rumblings stem from a Forbes article. Following Take Two's earnings conference call, where the company's chairman of the board, Strauss Zelnick, said it has "had and continues to have formal discussions with interested parties" about consolidation, Forbes asked some analysts who they thought was a likely candidate. Ubisoft's name promptly surfaced thanks to its size and development culture.

While that's far from unbelievable at this point it sits firmly on the 'speculation' end of rumour and speculation.

Sources: Develop, Forbes

Comments

schnide 11 Jun 2008 12:58
1/5
I'd really prefer it if you talked about me as being a customer, or a player, rather than a consumer.

Because that otherwise suggests all you want is my money. And that's not all you want, right?
deleted 11 Jun 2008 13:09
2/5
common word now isnt it consumer, very impersonal and lacking respect to the customers/gamers that put them where they are today,

By defintion it means : person or thing that consumes, and sounding it that way it deffinatly takes away the relationship between company and `customer`
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tyrion 11 Jun 2008 13:19
3/5
schnide wrote:
I'd really prefer it if you talked about me as being a customer, or a player, rather than a consumer.

Because that otherwise suggests all you want is my money. And that's not all you want, right?

See, that's why they appropriated the term "consumer" anyway, to make it sound less like "customer" and that they just wanted your money. However, blanket use of consumer in place of customer has had the effect of tainting the word with "we want your money" overtones.

Wonder what they'll come up with next?
deleted 11 Jun 2008 13:44
4/5
tyrion wrote:


Wonder what they'll come up with next?


Suckers?
Tim Smith 11 Jun 2008 14:46
5/5
haritori wrote:
tyrion wrote:


Wonder what they'll come up with next?


Suckers?


Fiscally invested short-term stakeholders (going forward)
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