Wii Fit Pricing Dispair-ity?

But not really by Nintendo

Posted by Staff
Wii Fit Pricing Dispair-ity?
Nintendo of America has revealed its "suggested retail price" for Wii Fit. $89.99 is what it will cost Americans who want to get in shape with the help of their games console.

In our funny English currency, that's £45.50 - nearly £25 less than the suggested retail price of £69.99 in the UK.

SPOnG contacted Nintendo for comment on the price difference and was told by a representative, "We don't set prices retailers do. Nintendo refers to 'estimated retail prices' which is the price we estimate a retailer would sell at - we of course have no influence or control regarding price."

This is, of course, true. A quick glance at EU Anti-Competition Law will back it up.

It is worth noting that the exact wording of the American Wii Fit announcement contains the words "suggested retail price". The UK announcement, however, did give us an "estimated" price.

Anyway, back to the cost of Wii Fit. It's worth bearing in mind a couple of things before anyone starts moaning about the price difference. One is the fact that US pricing doesn't include sales tax. The other is the fact that your average retailer in America is likely to be paying a fair bit less in rent than their UK counterparts.

SPOnG recommends saving your indignation for the ridiculous price difference between the US and European versions of Rock Band...
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Comments

Showing the 20 most recent comments. Read all 22.
Horatio 17 Apr 2008 12:09
3/22
This one isn't quite so clear cut as the Rock Band farce... keep in mind that $89.99 is (I believe) without US Sales Tax and £69.99 for us UK folk includes VAT), then the difference in pricing is not so much.

I found this when in the US recently, I always thought game prices were a lot less in the states but $19.99 for DS Brain Training translated to around £14 after exchange rate and sales tax which isn't a great deal different to the £17.49 that you'd pay in Asda.
tyrion 17 Apr 2008 12:57
4/22
Horatio wrote:
This one isn't quite so clear cut as the Rock Band farce... keep in mind that $89.99 is (I believe) without US Sales Tax and £69.99 for us UK folk includes VAT), then the difference in pricing is not so much.

£69.99 minus VAT at 17.5% is £59.56, which is $117.90 according to XE.com. We will be paying $27.91 more than Americans before TAX or 31% of the US price.

Rock Band will cost £179.98 for the game and instrument pack or £153.17 minus VAT, which is $303.18. Compared to $169.99 in the US, a difference of $133.19 or 78% of the US price.

I agree Wii fit isn't as bad as Rock Band, but it's still not on.
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Earl 17 Apr 2008 17:43
5/22
GTA IV trade price £31.06 + vat
PreciousRoi 17 Apr 2008 17:58
6/22
You don't think international shipping costs are sufficient to explain the variance with WiiFit?
deleted 17 Apr 2008 19:23
7/22
no in fact shipping from China to the US is more expensive than from China to UK

Its 5071 miles from Beijing to London (12 Hour Flight)

Its 8073 miles from Beijing to Washington DC (16 Hour Flight)

PreciousRoi 17 Apr 2008 19:50
8/22
haritori wrote:
no in fact shipping from China to the US is more expensive than from China to UK

Its 5071 miles from Beijing to London (12 Hour Flight)

Its 8073 miles from Beijing to Washington DC (16 Hour Flight)


You sure about that?

Because this was a very heated topic over in HMX's Rock Band forum...we're not talking about air freight here, we're talking container ships.

Also, that is a spurious comparison, why would you be shipping to the capitol of a country, you ship to the Ports (I know London is a Port, but Washington is not, though nearby Baltimore is)...look at a map you twit, Washington is on the frigging East Coast...the opposite side of the damn Continent...

To get from China to Liverpool (I don't know how many miles, by boat) you gotta go through Suez, or around the Cape...prolly hikes insurance...hell, theres frigging pirates in some of those waters...

To get from China to San Fransisco(6159 miles/just under 10k kilometers, by air, but its a fairly straight shot by sea too)...head East and try not to hit Japan or Hawaii on the way there, make sure you have a full tank of fuel though, long way between service stations...
deleted 17 Apr 2008 19:54
9/22
awww i and there i was thinking i was being clever,

too be honest then, err i dunno??

but pirates are cool! but then those ships are from China and they have Ninja`s!
PreciousRoi 17 Apr 2008 20:00
10/22
err, no...Ninja are from Japan, not China, and do not mix with Pirates...they hate each other, actually...
deleted 17 Apr 2008 20:04
11/22
PreciousRoi wrote:
err, no...Ninjas are from Japan, not China, and do not mix with Pirates...they hate each other, actually...



ok well err....shut up :-(, Chinas got errr R4`s there scary! well for nintendo anyhoo.
PreciousRoi 17 Apr 2008 20:29
12/22
China has nuclear missiles and a firm cultural conviction that they are the Center of the Universe...scary enough for you?

Besides Pirates>Ninja anyway...and you can tell them I said so...

Yahtzee wrote:
Ninjas and pirates are the bitterest of enemies. If you put a ninja and a pirate in a room together, you would open the door after one minute to find one or both dead and/or eaten. Neither party really knew why this should be the case, and in actuality there was very little genuine hate between them; it was just that ninjas and pirates seemed to have unspokenly declared each other 'fair game', free to be fought or killed without consequence, and since fighting and killing is the entire shtick of both groups, the opportunity for a good solid punch-up was rarely ignored.


(actally it is known, but the Tale of Lance and Norbert is for another time, also he meant "Ninja" not "Ninjas")
tyrion 18 Apr 2008 08:47
13/22
PreciousRoi wrote:
You don't think international shipping costs are sufficient to explain the variance with WiiFit?

It's possible, but let's run the numbers to find out. A quick line drawing exercise with Google maps gave me the following (rounded off) figures;

Hong Kong - Marseilles = 9,400 miles
Hong Kong - San Francisco = 7,100 miles

Which is an extra 32% to get to Marseilles over getting to San Francisco which almost exactly matches the 31% extra we are paying in the UK. However that's only significant if the price at the counter only covers the sea freight costs.

I'm going to assume that land distribution costs are, on average, the same for the US and the EU. Obviously, the item production costs are going to be the same.

If the item and road freight costs plus profit come to $70 in both regions, then the difference between the costs in the US and EU are all to do with the sea freight. Those costs work out at $19.99 per unit to ship to the US and $47.90 to ship to the EU (remember these figures are before sales tax or VAT) which is a 140% mark-up on the EU price.

For an item + road price of $50, there is a 70% mark-up for the EU sea freight price.

This means that the sea freight costs alone can't account for the whole of the disparity.

To get the sea freight costs to the 32% difference that the distances would suggest they should have, then there also has to be a 30% mark-up on the item and road costs. Which essentially means that we are paying more for the base item.

I picked Marseilles because I know it's a major port for Western Europe, but if we make landfall in Athens, for example, the sea distance is only 15% greater and we will have a 44% mark-up on the item and road costs.

Either way, Europe is getting a raw deal on the price of Wii Fit. Probably because we are more used to paying higher prices and therefore the market will accept a higher price.
TimSpong 18 Apr 2008 09:03
14/22
PreciousRoi wrote:
China has nuclear missiles and a firm cultural conviction that they are the Center of the Universe...scary enough for you?

What would be scary would be if it was run by an alcoholic former (allegedly) coke-head who believes he is on a divine mission. Now combine that with nuke-u-lar missiles and a Centre of the Universe world view and I am terrified.

PreciousRoi wrote:
Besides Pirates>Ninja anyway...and you can tell them I said so...


There is nothing mutually exclusive about Ninjas or Pirates. One can have Ninja Pirates and Pirate Ninjas. All this Yahtzee-informed stir-up is merely propaganda from the Bushrangers.

Tim
PreciousRoi 18 Apr 2008 09:44
15/22
It is my understanding that there are factors (insurance and canal fees) which may differ between the straight shot across the Pacific, and the coastal route to Europe

As for land distribiution, in the US, the distances are greater, but fuel costs are lower so yeah, they might even out...

We just had an earthquake here...its the first one I've been mostly conscious for...at first I just thought it was water pipes...
TimSpong 18 Apr 2008 09:51
16/22
PreciousRoi wrote:
We just had an earthquake here...its the first one I've been mostly conscious for...at first I just thought it was water pipes...


Crikey. You all okay? What did it rate?

Cheers

tim
PreciousRoi 18 Apr 2008 10:22
17/22
A 5.4, epicenter in Southern Indiana

Yeah, we're fine, just a little shake-up, no biggie...actually its likely a very good thing...better a small one now, than a bigger one later...and there have been some big ones here in the past...
TimSpong 18 Apr 2008 10:28
18/22
PreciousRoi wrote:
A 5.4, epicenter in Southern Indiana


That's 0.2 bigger than the one we had recently and that woke me up... waking me from sleep takes a lot of doing.

Glad you're okay... purely out of self-interest and, erm... see the game last night? That local team, uh?

Cheers

Tim
PreciousRoi 18 Apr 2008 10:31
19/22
Tim Smith wrote:
see the game last night? That local team, uh?


Huh?
TimSpong 18 Apr 2008 10:41
20/22
PreciousRoi wrote:
Tim Smith wrote:
see the game last night? That local team, uh?

Huh?


Forget it... ancient in-joke..

Tim
PreciousRoi 18 Apr 2008 10:49
21/22
OoK, well thanks for your concern...while we're aware these things can happen, I'm sure they're expected about as much as they are there (the UK not being known as a seismic hotspot), perhaps even a bit less so, despite happening slightly more frequently (we get one every 10 years)...we know the damn fault is there, but situated as we are deep inland, the possiblity seems remote...until you feel it shaking...then you remember that there was an 8 back in 1812 that destroyed whole forests and did various improbable things to the mighty Mississippi...
deleted 18 Apr 2008 11:40
22/22
PreciousRoi wrote:
OoK, well thanks for your concern...while we're aware these things can happen, I'm sure they're expected about as much as they are there (the UK not being known as a seismic hotspot), perhaps even a bit less so, despite happening slightly more frequently (we get one every 10 years)...we know the damn fault is there, but situated as we are deep inland, the possiblity seems remote...until you feel it shaking...then you remember that there was an 8 back in 1812 that destroyed whole forests and did various improbable things to the mighty Mississippi...


bet it was that darned Huck Finn! always lazying up and down that Mississpi with his pouches of Tac Bac and Bac Tac
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