Intel, Microsoft and Nvidia to Form 'Gaming Alliance'?

PC gaming consortium rumoured

Posted by Staff
World of Warcraft - In need of a hero?
World of Warcraft - In need of a hero?
Microsoft, Nvidia and Intel are getting together to form a consortium, named the PC Gaming Alliance, aimed at championing the PC, according to the latest rumour to do the rounds.

The details come from The Mercury News' Dean Takahashi, who claims that the three are preparing an announcement ahead of next week's Game Developer's Conference in San Francisco.

The article states that the consortium will be made up by the aforementioned big three named, along with other industry players such as AMD. Takahashi reports, "Part of the pitch is that the industry group will keep the PC competitive with game consoles to attract key game developers."

If the rumour proves true, it could be a significant boon to PC gaming. Speaking to SPOnG, Valve's director of marketing, Doug Lombardi made the point that, "Somebody needs to champion the PC in a big way... nobody's really been doing that in the last 10, 15 years for the PC. Nobody's been sending the PR people out to all the reporters, saying, 'Tell them the C story, tell them how much money WoW's making, talk about what Steam's doing, tell them about the PopCap Games casual story.'"

Source: Mercury News
Companies:

Comments

deleted 13 Feb 2008 20:33
1/2
very good idea to start something like this, the problem you have is that no one wants to promote PC gaming over consle gaming for a few reasons,

1.Cost, Upgrading Etc

2.Piracy is even more so on PC games than on the 90% of people ownign a R4 chip in the US!! (irony)

3.Challenges, Its just not as simple as putting a game in the drive and playing, PC novices could be put off easily

but it would be interesting to see if they can acheive a better image for PC gaming?
HyperTails 14 Feb 2008 11:03
2/2
You're forgetting that people in general just can't be bothered with it either.
Posting of new comments is now locked for this page.