Sony Claims Market Share From Nintendo

NPD stats read differently... We love stats... don't you?

Posted by Staff
Sony  Claims Market Share From Nintendo
It seems that it was only this morning that Nintendo was using NPD stats to claim its biggest month of Wii sales in the U.S.A. ever for this November. Well, Bloomberg is not going to let it lie there, it's pointed out the fact that Sony has "won market share from Nintendo Co.'s Wii player and Microsoft Corp.'s Xbox 360 in the U.S. in November as price cuts helped attract users."

And NPD is quite happy to support this with analyst, Anita Frazier (she has had a busy day), stating "The combination of the price cut and seasonal lift gave the PS3 the biggest October-to-November sales increase of any hardware platform".

The figures for November in the U.S.A. break down as follows (these are retail sales):

Wii: 981,000
Xbox 360: 770,000
PlayStation 3: 466,000

Accordingly:

"The PlayStation 3 controlled 21 percent of the market for the latest generations of players in the U.S. last month, from 12 percent in October, according to calculations based on data from researcher NPD Group Inc. Wii's share fell to 44 percent from 52 percent. Sales of the PS3 almost quadrupled in November, compared with the Wii's 89 percent gain."


Now, despite our usual acerbic tone, we're not doubting any of these figures. We are, however, expecting to hear fanboys in both camps screaming at each other as soon as this story goes live - shortly before their heads implode due to too much thumb-sucking.

Meanwhile, Microsoft sits in the middle with a healthy grin and solid sales.

Source: Bloomberg
Companies:

Comments

Stefen 14 Dec 2007 14:23
1/11
The wording on bloomberg's statement is a little funny. The way they state it sounds as if Sony gained total market share on Nintendo, but the data indicates its MONTHLY market share increased, not its total market share.

Still being outsold 2:1 isn't a great statement to put out, but "an monthly market share increase" sounds a lot better.

You can't increase your total Market share if total industry sales stay relatively constant and you are being outsold...

The statement should have read "Sony not losing as much ground in console race" or something similar.

Sounds a lot like spin, and the wording really seems to insult the intelligence.

That aside, good job to Sony for moving more consoles, it will be interesting to see where things are after the holidays
Stefen 14 Dec 2007 15:21
2/11
In addition:

Crunching the numbers:

October End Total Market Share (US):
Nintendo:35%
Sony: 14%

November End Total Market Share (US):
Nintendo:37%
Sony:14%

So as you can see the spin is something awful. The fact is sony LOST Market share to Nintendo between October and November.
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SuperSaiyan4 14 Dec 2007 15:23
3/11
All 3 are doing very well if you look at it.
DoctorDee 15 Dec 2007 09:13
4/11
Stefen wrote:
Crunching the numbers:
November End Total Market Share (US):
Nintendo:37%
Sony:14%


Whoa there Stefen, what numbers are you crunching?

If you crunch the actual numbers:
Total "next gen" console sales: 981,000 + 770,000 + 466,000 = 2,217,000
Sony share = 466/2,217 = 18.7%
Nintendo share = 981/2,217 = 44.2%

If you add in the DS, PSP and PS2.

Total console sales: 981,000 + 770,000 + 466,000 + 1,530,000 (DS) + 567,000 (PS2) + 496,000 (PSP) = 4,810,000
Sony share = 1,529/4,810 = 31.7%
Nintendo share = 2,511/4,810 = 52.2%

So WHAT numbers are you crunching, and how are you crunching them?




PreciousRoi 15 Dec 2007 15:21
5/11
This seems almost like a non-story....the phrase "nowhere to go but up" springs to mind...
Stefen 15 Dec 2007 20:06
6/11
End Of November numbers (ending 12/03/07 US)
360: 9175748
Wii: 7031085
PS3: 2748453

Total = 19055256

360 %: 48.4%
Wii %: 37.1%
PS3%: 14.5%

Crunched enough for your?

Don't let your rabid brand loyalty mess with your math abilities
Daemon 15 Dec 2007 21:16
7/11
Fanboyism? An annoying -- possibly detestible -- activity.

But there's nothing wrong with thumb-sucking.
ozfunghi 15 Dec 2007 22:31
8/11
You just switched 360 & Wii though...

:-)
OptimusP 17 Dec 2007 16:43
9/11
I also thought market share was always calculated in terms of total market share in the total market, not very variable monthly share in very variable monthly sales. Being outsold in the former does not mean you gain back marketshare, you lose more as some have allready pointed out.

What they could have said is that the PS3 made the best use of the growing console sales in general in the month November because of their price-drop.
Stefen 18 Dec 2007 14:03
10/11
OptimusP wrote:
I also thought market share was always calculated in terms of total market share in the total market, not very variable monthly share in very variable monthly sales. Being outsold in the former does not mean you gain back marketshare, you lose more as some have allready pointed out.

What they could have said is that the PS3 made the best use of the growing console sales in general in the month November because of their price-drop.


Exactly my point, and the numbers I posted above are total market share to show that fact (that Sony LOST total market share to Nintendo during that time,) but it seems the moderators don't actually READ the forums that they are supposed to be "moderating." Interesting way to support constructive discussion if you ask me...
SuperSaiyan4 18 Dec 2007 14:09
11/11
What is ridiculous is if NPD and Bloomberg etc say Xbox 360 is doing better than the PS3 all the Sony fans say 'No they are all wrong!' and pull a fit.
When they say Sony has had a good month all the Sony fans say 'Ha PS3 pwns the RROD 360!'

When Nintendo does really well its all an embarrassment as 360 and PS3 owners have nothing to say...

Ironically last gen Xbox and the Gamecube had very poor figures against the PS2...But the cube was the doing the absolute worst...This time Nintendo is hitting no.1 Microsoft at No.2 and well Sony is sitting in 3rd place.

Although overall if you look at it all 3 are doing well if not great, Sony is now picking up the pace with the PS3 even though it is lacking some quality games i.e. exclusives, Nintendo well no need to say anything and the 360 is just going at its steady and perfect pace.

I now own ALL 3 consoles surely that cant be a bad thing.
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