Where we live, words such as, "Everybody is a pussy and we can whip them - and you're no different so, come to Pappa!" would be considered fighting talk.
So, when Reuters quotes vice president of corporate communications at Electronic Arts, Jeff Brown, as saying the following in relation to this weeks news of a merged Activision and Vivendi games, the SPOnG office forns a circle and screams, "Fight! Fight! Fight!"
"EA has always performed best when we have a clear competitor and one of the biggest challenges in recent years is that we so far outstripped our competitors that it was hard finding someone to go after."
Brilliant!
Basically, Electronic Arts has just turned around to everybody else and said, "Y'all are pussies!". Now, on the one hand that is impolite and SPOnG will have no truck with it. On the other hand, however, it's refreshing to see at least one game publisher have the cajones to make a definitive statement.
Once Activision and Vivendi sort out their multi-billion dollar deal, and Electronic incorporates its now measley looking £424m Bioware and Pandemic purchase (
reported here) SPOnG predicts a right royal bust up next year.
Let's just hope it's not entirely movie tie-in and sequel related.
Let's also live in the vague, feint hope that Take-Two CEO, Ben Feder, was wrong when he pointed out at a recent UBS investor meeting that, "Video game development is not getting any cheaper. It's a capital-intensive business and I don't see that going away. That will drive some of the smaller competitors out".
SPOnG is not at all confident that we're not going to be reduced to a few mighty, media-corp owned games publishers running sequel after sequel off the factory floor. Maybe we're in a less than positive mood what with all this money sloshing around the place but no one apparently investing anything in really new, really original, potentially - gasp - loss-making product.
Is it time for a genuine Sundance festival equivalent? Are you developing games and think we're talking cock? Is the way the industry is going in terms of original ideas a natural evolution? Tell us in the Forum below.