Nintendo Of America Boasts Record Sales

Nintendo feels the festive joy of Greedmas

Posted by Staff
Nintendo Of America Boasts Record Sales
Nintendo of America (NOA) is boasting a record sales week for its products in the week leading up to November 24th.

The company's internal figures show that in that week, "Nintendo of America has sold more Nintendo products than at any other time in its history". Among the Nintendo products that have jumped off shelves are 653,000 DSes and 350,000 Wiis.

Nintendo also seems pretty chuffed about the DS having set "a new all-time sales record for Thanksgiving week" beating the 600,000 GBAs sold in the same period in 2005. Thanksgiving week, if you've never had a spending splurge in the US, is the first official week of the holiday shopping period over there.

For the Wii, this Thanksgiving week is its biggest since the console launched - which would have been a year ago. The Wii has reached the 5 million sales mark faster than any other console in the US, managing it in 12 months. Nintendo UK must be weeping at the thought of how good it would be to have that many Wiis to sell...

"As shoppers look for ways to maximize their limited holiday spending money, they turn to gifts that can be used by the entire family", said George Harrison, Nintendo of America's soon-to-be-departing senior VP of marketing and corporate communications. "Wii and Nintendo DS offer something for every member of the family. They're the most fun video game experiences at the most affordable price."

Sony also benefited from the Thanksgiving week, reportedly seeing a 245% increase in sales.

The DS also had a bumper week in the UK last week, with the handheld beating the record for most games systems sold in one week. It found its way into 191,000 new homes.

Nintendo also couldn't resist a sly jab at Sony and Microsoft, saying, “Both Wii and Nintendo DS have continued their year-long momentum into the holidays without altering their prices.”
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Comments

DoctorDee 28 Nov 2007 16:06
1/4
191,000 new homes – a figure that, when compared to the US's 653,000, shows just how disparate the two markets are in size.

The US has 5 times the population of the UK. They sold 3.4 times as many DSs, that means the DS did 1.47 times better in per capita sales over here.



SuperSaiyan4 28 Nov 2007 16:28
2/4
Well done for Nintendo they obviously have a product that everyone well nearly everyone wants, I used to have a Wii and I know its nothing amazing well for me anyways but its a good machine its main aim isnt visuals its just general fun gaming even if many of the games aren't appealing to me or many others.

I like the console though I will get one again eventually I love the colour scheme and that lovely blue light that comes on the tray.

Its fair that yes Nintendo did not have to lower the price but when other companys want a cut in the market they have no choice at the end of the day its better for us gamers when its at a price we can afford or a bargain.

NIntendo have made quite a comeback after the gamecube so I can assume Nintendo are no.1? With Microsoft at no.2 and Sony at no.3

I am sure once the Wii only owners get a taste of gaming especially if they are new to it they might venture over to the 2 other platforms so one could look at it as a favour from Nintendo to get none gamers into gaming ;-)
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James 28 Nov 2007 18:31
3/4
say what you will about Nintendo's lack of adult software and very poor third party software for hardcore gamers and grown ups, they are creating ANOTHER generation of kids who will grow up with fond memories of a Nintendo product, thus cementing their position as the only true videogames company.

I'm sure millions of kids will grow up remembering the Wii and DS just like my generation remember the Gameboy and Nes/Super Nintendo.
mrAnthony 29 Nov 2007 10:01
4/4
you know what james, i hadnt thought of it like that, brings a tear to my eye. sniff.

i didnt think they'd really be another generation like that, but i guess youre completely right, this generation of nintendo consoles is very reminiscent in feel to the 80s/early 90s. but you know, a bit less militant.
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