Sony's Kaz Hirai Talks PlayStation Pricing Strategy

PS3 won't go against trend.

Posted by Staff
Sony's Kaz Hirai Talks PlayStation Pricing Strategy
In a recent chat with Japanese gaming, 'bible', Famitsu, Sony Computer Entertainment President and CEO, Kaz Hirai, came close to detailed answers to questions regarding the PlayStation brand.

One of the replies that SPOnG particularly enjoyed came in response to the following question:

The PS2 has had several price drops, can we see similar trends with the PS3?

"Hirai: When there are more games on the console and the unit itself has also shipped a fair number, one trend is that we are able to reduce the costs. When games of different genres have been released, some of these will appeal to the masses and this is when we have to consider a pricing which would appeal to these types of audiences. This is a common trend so the PS3 doesn't need to go against such trends. By keeping the 20GB and 60GB, we are leaving as many options as possible for the consumers to choose from."


Okay, so the question itself was a little on the weak side, of course over the life-span of the PS3 we're going to see price drops - especially if it lasts as long as the PS2, which is now entering its eighth year on sale.

In fact, Kaz almost says as much in his polite rejoinder, "This is a common trend so the PS3 doesn't need to go against such trends".

However, the wider response appears to SPOnG to indicate that Hirai doesn't believe that the PS3 has yet "shipped a fair number" as yet. This, of course, could be a confusion of translation and tense. We would, however, like to point out that we NEVER got the 20Gb PS3 in the United Kingdom, Kaz!

On a more positive note, it does appear that the message from gamers has penetrated Kaz's office door. Responding to a question regarding the non-appearance of the 40Gb PS3 at the Tokyo Games Show, he tells Famitsu:

"A library of games is what consumers look for on a game console, and it is our mission as a console maker to fulfill that. Therefore, we put the focus on software that our third parties have been working on, as opposed to the new PS3 models."


And so say all of us!

You can read the translated interview over at 1Up as it did the legwork (well, word work).

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Comments

hollywooda 8 Nov 2007 12:34
1/2
beileve it when i see it.....
SuperSaiyan4 8 Nov 2007 13:34
2/2
Stupid is as stupid does...And it seems Kaz is clearly following in the amazing footsteps of the twice demoted Krazy Ken and f**k face Harrison.

When Microsoft talk about their console they talk about games and what they can do for the future.

When Sony reps open their mouths they make no sense, dont seem to talk about games and instead how the PSP and PS3 can talk to each other...

Also he doesnt even mention anything about the 40gb PS3 and the no backwards compatibility!

From what I can make of what he has said the PS2 had price drops when it had games errr ok...But wait the console only had price drops as it got old and older whereas the Xbox was far behind it had price drops and bundles which were cheaper than the PS2...

So what he is saying is once the PS3 has more games it will become cheaper??

Sony has f**ked up on the PS3 and they know it, if you look also the sales have gone back down to where they were for hardware sold.

Its like buying a top spec car with all the extras but with no wheels...Pretty useless.

Oh well I will be playing another PS2 game on my 60gb PS3 tomorrow which is the new DBZ game...
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