In a recent chat with Japanese gaming, 'bible',
Famitsu, Sony Computer Entertainment President and CEO, Kaz Hirai, came close to detailed answers to questions regarding the PlayStation brand.
One of the replies that SPOnG particularly enjoyed came in response to the following question:
The PS2 has had several price drops, can we see similar trends with the PS3?"Hirai: When there are more games on the console and the unit itself has also shipped a fair number, one trend is that we are able to reduce the costs. When games of different genres have been released, some of these will appeal to the masses and this is when we have to consider a pricing which would appeal to these types of audiences. This is a common trend so the PS3 doesn't need to go against such trends. By keeping the 20GB and 60GB, we are leaving as many options as possible for the consumers to choose from."
Okay, so the question itself was a little on the weak side, of course over the life-span of the PS3 we're going to see price drops - especially if it lasts as long as the PS2, which is now entering its eighth year on sale.
In fact, Kaz almost says as much in his polite rejoinder, "This is a common trend so the PS3 doesn't need to go against such trends".
However, the wider response appears to SPOnG to indicate that Hirai doesn't believe that the PS3 has yet "shipped a fair number" as yet. This, of course, could be a confusion of translation and tense. We would, however, like to point out that we NEVER got the 20Gb PS3 in the United Kingdom, Kaz!
On a more positive note, it does appear that the message from gamers has penetrated Kaz's office door. Responding to a question regarding the non-appearance of the 40Gb PS3 at the Tokyo Games Show, he tells
Famitsu:
"A library of games is what consumers look for on a game console, and it is our mission as a console maker to fulfill that. Therefore, we put the focus on software that our third parties have been working on, as opposed to the new PS3 models."
And so say all of us!
You can read the translated interview over at
1Up as it did the legwork (well, word work).