Social networking website MySpace is set to get into games. The site announced that it will set up a new gaming channel to distract bored office workers and teenagers from their daily drudgery.
The channel will be put together in partnership with Oberon Media, a company that specialises in providing casual games content to corporations such as Microsoft, Comcast, Sprint, Verizon, Electronic Arts and France Telecom.
Details remain sparse, but the companies say that hundreds of games will be available and the service will go live next year.
The move makes good sense for MySpace, which was bought by Rupert Murdoch's News Corp for $580 million (£283.7 million) in 2005. MySpace has been under a great deal of pressure from Facebook of late.
Although MySpace still dwarfs its competitor by 78.6 million active users to 28.1 million according to Nielsen Net Ratings, according to analysts at comScore, Facebook has grown its user base by 179% in the last six months, compared to just a 7% growth in MySpace.
Harnessing the pulling power of casual games with a solid offering could help MySpace secure its position as the daddy of social networking.
The channel will be put together in partnership with Oberon Media, a company that specialises in providing casual games content to corporations such as Microsoft, Comcast, Sprint, Verizon, Electronic Arts and France Telecom.
Details remain sparse, but the companies say that hundreds of games will be available and the service will go live next year.
The move makes good sense for MySpace, which was bought by Rupert Murdoch's News Corp for $580 million (£283.7 million) in 2005. MySpace has been under a great deal of pressure from Facebook of late.
Although MySpace still dwarfs its competitor by 78.6 million active users to 28.1 million according to Nielsen Net Ratings, according to analysts at comScore, Facebook has grown its user base by 179% in the last six months, compared to just a 7% growth in MySpace.
Harnessing the pulling power of casual games with a solid offering could help MySpace secure its position as the daddy of social networking.
Companies:
Oberon
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Comments
SPInGSPOnG 23 Oct 2007 17:52
1/2
Harnessing the pulling power of casual games with a solid offering could help MySpace secure its position as the daddy of social networking.
Putting a selection of lukewarm Flash games on MySpace COULD secure its position, but stopping their site from being a big, poorly coded, hideous looking s**thole full of spammers and illiterate adolescents might do even more to secure its position.
Absinthe-Review.net 24 Oct 2007 20:26
2/2
Yeah, the spam is bad, although I should mention that I am not an illiterate adolescent, ha ha...
Personally, I think there are a lot of great people on Myspace and I can take care of spam in seconds. What bothers me is all the damn emo bands wanting to promote on my page. I get friend requests form them about every 5 minutes...
Personally, I think there are a lot of great people on Myspace and I can take care of spam in seconds. What bothers me is all the damn emo bands wanting to promote on my page. I get friend requests form them about every 5 minutes...