Microsoft is certainly far from giving up on cracking the tough Heartnut that is the Japan market.
In addition to rounding up some of the best home-grown development talent to produce such RPG gems for the 360 as Blue Dragon (pictured), the company has also just announced that it is to slash the cost of the hardware in Japan... again.
Microsoft is to cut the cost of the Xbox 360 by 13% in Japan its ongoing battle to catch up with Japanese rivals Nintendo and Sony.
As of November the 20GB Xbox 360 bundle will now sell for 34,800 yen (£148) and the Core System for 27,800 yen (£122).
Additionally there is to be a new limited-edition 20GB "Value Pack" which will come bundled with two best-selling Microsoft titles ? Rare?s charming Viva Piñata and petrolhead?s favourite Forza Motorsport 2 ? with that bundle costing Japanese gamers 34,800 yen (£153).
Now all Microsoft needs to do is to assist Japanese gamers in finding a bigger aparment to store their big beige (or, if they have an Elite, black) box in.