Activision Defends Indie Studios

They're more disciplined than you'd think

Posted by Staff
PGR4 developer Bizarre: driven by discipline.
PGR4 developer Bizarre: driven by discipline.
Following Activision's surprise purchase of Project Gotham developer Bizarre Creations, Bobby Kotick, chief executive of Activision, has dismissed assumptions that independent studios lack discipline

Speaking in an interview with the Financial Times, Kotick said, ?We pick our studios carefully and allow an independent culture. I find them deadline-focused, milestone-driven, incredibly responsible and sensitive to the needs of the audiences.?

Bizarre founder and boss, Martyn Chudley, has made comments supporting Kotick's assertion, saying last week, ?Acivision?s independent studio model will continue giving us creative freedom to build exciting new brands.?

Kotick further outlined Activision's acquisition policy, stating, ?You want profitability, some proprietary development capability that is proven and successful, you want them to have a history of multi-million unit sellers, you want good management and you want it to be non-dilutive financially... The few times that we haven?t stuck to that criteria, we?ve made mistakes.?

Fair play to Activision, SPOnG says. We don't, after all, want Activision going back to the bad old days when its own employees apparently referred to it as "Lackovision"...

Source: FT
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