Sony has a new favourite piece of kit to show off its "technological prowess" which, apparently, has been in need of a revival. Sorry, PlayStation 3, you're old news.
The piece of kit in question is the worlds first ever organic light-emitting diode (OLED) TV - the XEL-1. Measuring up at just 3mm thick, it will hit the market in Japan in December. Speaking at a Tokyo press conference, Sony president Ryoji Chubachi said:
"Some people have said attractive products are slow to come at Sony despite its technological strength... I want this world's first OLED TV to be the symbol of the revival of Sony's technological prowess. I want this to be the flag under which we charge forward to turn the fortunes around."
The news that Sony's in need of a technological revival must come as a bit of a kick to its PlayStation division, which has always been quick to trump the PS3 as a technological marvel that's ahead of its time.
Sony tells us of the new TV, which is scheduled to launch in Japan on December 1st, "OLED is a light-emitting display technology based on electroluminescent organic materials, with a structure that enables unprecedented levels of thinness and lightweight design to be achieved. OLED also delivers advanced levels of contrast and brightness, wide color reproduction range and rapid response time to realize stunning picture quality." Sounds good to SPOnG so far.
Sony goes on: "with its limited environmental impact, OLED has attracted widespread attention as a highly-anticipated next-generation display device technology."
As far as practical applications for gaming go, OLED technology currently looks most promising for the PSP. Sony
has just released the PSP Slim 'n' Lite, but a 3mm display would be... well, probably too thin to put in your pocket lest you snap it. Don't expect to see it in the near future, however, since the new TV will retail at 200,000 yen - around £845.
You might also want to plug your other next generation kit, the PS3, into it, since it comes equipped with HDMI. Since you'll only get 11' of screen for your £845, however, you'd probably be better off investing in a HD LCD TV for the time being instead.